Title: Seekho’s Bold Pivot: How this Edtech Startup Won 500,000 Users
In the world of edtech, it’s not uncommon for startups to struggle to find their footing. But Seekho, founded by IIT Kanpur alumni, has taken a bold and innovative approach that has paid off in a big way. By adopting a paid-only subscription model and leveraging gamified content, Seekho has amassed over 500,000 paying users, making it one of the most successful edtech startups in India.
Seekho’s journey began with a simple yet ambitious goal: to make lifelong learning accessible and enjoyable for everyone. The startup’s founders, all alumni of IIT Kanpur, noticed a gap in the market for high-quality, engaging, and bite-sized educational content. They saw an opportunity to create a platform that would appeal to a wide range of learners, from students to working professionals.
Seekho’s solution was to create a mobile app that offers short, engaging edutainment videos on tech, business, and money. The content is designed to be easy to consume, with each video lasting around 5-10 minutes. The app’s user-friendly interface and gamified features, such as leaderboards and rewards, make learning a fun and competitive experience.
But what really sets Seekho apart is its bold paid-only subscription model. Unlike many edtech startups that rely on advertising revenue or offer free content with limited features, Seekho has chosen to monetize its content through a subscription-based model. This approach has allowed the startup to focus on creating high-quality content without the distractions of advertising or revenue sharing deals with third-party platforms.
Seekho’s paid-only model has also enabled the startup to build a loyal community of users who are willing to pay for premium content. The app’s subscription fee is a mere $10 per month, making it an affordable option for learners who are serious about upskilling and reskilling.
So, how has Seekho achieved such impressive growth? According to the startup’s founders, the key to their success lies in their ability to create engaging and relevant content that resonates with their target audience. They have also been able to leverage social media and influencer marketing to reach a wider audience and build brand awareness.
Seekho’s gamified content has also played a significant role in driving user engagement. The app’s leaderboards and rewards system encourage users to compete with each other and track their progress, making learning a fun and interactive experience.
But what’s most impressive about Seekho’s growth is the fact that it has been achieved without any significant marketing budget. The startup’s founders have relied on word-of-mouth marketing and social media to spread the word about their app.
Seekho’s success has not gone unnoticed. The startup has raised $8 million in funding from prominent investors, including Lightspeed Ventures and Sequoia Capital. With this funding, Seekho plans to expand its reach globally, while staying true to its patriotic mission of empowering Indian learners.
In an interview with The Ascendants, Seekho’s co-founder and CEO, Rohit Nath, spoke about the startup’s vision and mission. “We believe that education should be accessible and enjoyable for everyone, regardless of their background or geographical location. Our goal is to democratize access to high-quality learning content and empower learners to achieve their full potential.”
Seekho’s bold pivot has not only disrupted the edtech industry but has also inspired a new wave of innovation in the market. The startup’s success is a testament to the power of entrepreneurship and the importance of staying true to one’s vision.
As Seekho looks to expand its reach globally, it’s clear that the startup’s bold approach will continue to pay off. With its engaging content, gamified features, and paid-only subscription model, Seekho is well-positioned to become a leading player in the global edtech market.
In conclusion, Seekho’s journey is a testament to the power of innovation and entrepreneurship. By taking a bold and unconventional approach to edtech, Seekho has achieved remarkable growth and become a leader in the Indian market. As the startup looks to expand its reach globally, it’s clear that its bold pivot will continue to pay off, empowering learners around the world to achieve their full potential.
News Source:
https://ascendants.in/the-ascendants/seekho-edutainment-app-lifelong-learning-india/
