Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The central government has reiterated its commitment towards ethical digital media practices while upholding freedom of speech. In a recent move, the government has mandated OTT (Over-the-top) platforms to implement strict guidelines to ensure that age-inappropriate content is not accessible to minors. This move is aimed at protecting children from exposure to objectionable content and promoting a safer online environment.
As per the new norms, OTT platforms are required to classify content into five age-based categories: U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). This categorization will enable parents and guardians to make informed decisions about the type of content their children can access. Furthermore, OTT platforms are required to restrict access to age-inappropriate content by implementing strict parental controls and a robust viewer verification process.
The government has emphasized that OTT platforms must ensure that no prohibited content is transmitted, including content that promotes violence, hatred, or obscenity. The guidelines also mandate that OTT platforms provide a clear and concise description of the content, including warnings about explicit language, violence, or other sensitive themes.
The move is a significant step towards regulating the OTT industry, which has grown exponentially in recent years. With the rise of streaming services, there has been a proliferation of content available online, much of which is not suitable for minors. The government’s decision to intervene and mandate safeguards is a welcome move, as it will help protect children from exposure to harmful content and promote a more responsible and ethical digital media ecosystem.
The new guidelines are also expected to promote transparency and accountability among OTT platforms. The government has made it clear that platforms must provide clear information about their content and implement robust mechanisms to prevent access to age-inappropriate content. This will enable parents and guardians to make informed decisions about the type of content their children can access and hold OTT platforms accountable for any violations.
The implementation of these guidelines is also expected to have a positive impact on the overall digital media landscape. By promoting ethical and responsible content creation, the government is encouraging OTT platforms to invest in high-quality, family-friendly content that is suitable for all ages. This, in turn, is expected to drive innovation and growth in the industry, as platforms compete to create engaging and responsible content that appeals to a wide range of audiences.
In addition to the guidelines, the government has also established a complaints redressal mechanism, which will enable viewers to report any objectionable content or violations of the guidelines. This mechanism will provide a safe and secure way for viewers to report concerns and will help OTT platforms to address any issues promptly and effectively.
The government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a significant step towards promoting a safer and more responsible digital media ecosystem. By implementing these guidelines, the government is demonstrating its commitment to protecting children and promoting ethical digital media practices. As the OTT industry continues to grow and evolve, it is essential that we prioritize the well-being and safety of our children and ensure that the digital media ecosystem is a positive and enriching environment for all.
In conclusion, the government’s move to mandate safeguards over age-inappropriate content on OTT platforms is a welcome step towards promoting a more responsible and ethical digital media ecosystem. By implementing these guidelines, OTT platforms will be required to classify content into age-based categories, restrict access to age-inappropriate content, and ensure that no prohibited content is transmitted. This move is expected to have a positive impact on the overall digital media landscape, promoting transparency, accountability, and innovation in the industry.
News Source: https://www.pib.gov.in/PressReleasePage.aspx
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