Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The digital media landscape has undergone a significant transformation in recent years, with Over-The-Top (OTT) platforms emerging as a popular source of entertainment for millions of users worldwide. While OTT platforms have provided unparalleled freedom to creators to produce and distribute content, they have also raised concerns about the availability of age-inappropriate content to minors. In a bid to address these concerns, the central government has reiterated its commitment towards ethical digital media practices while upholding freedom of speech.
As per the latest norms, OTT platforms are required to classify content into five age-based categories, ensuring that users are aware of the type of content they are accessing. These categories include:
- U (Universal) – Suitable for all ages
- U/A (Universal Adult) – Suitable for individuals above 12 years, with parental guidance
- A (Adult) – Suitable for individuals above 18 years
- S (Special) – Suitable for specific audiences, such as documentaries or educational content
- X (Restricted) – Content that is not suitable for public viewing
In addition to categorizing content, OTT platforms are also required to restrict access to age-inappropriate content by implementing strict parental controls and viewer verification processes. This means that platforms must ensure that minors are not able to access content that is not suitable for their age group. To achieve this, OTT platforms may use various tools and technologies, such as age verification mechanisms, to prevent minors from accessing age-restricted content.
Moreover, the government has also mandated that OTT platforms ensure that no prohibited content is transmitted on their platforms. Prohibited content includes, but is not limited to, content that promotes violence, hatred, or obscenity, or content that is defamatory or libelous. This move is aimed at preventing the spread of harmful or objectionable content on OTT platforms, which can have a negative impact on society.
The government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a welcome move, as it acknowledges the need to balance freedom of speech with the need to protect minors from accessing harmful content. While some may argue that such regulations could stifle creativity and freedom of expression, it is essential to recognize that the government’s primary concern is the well-being and safety of its citizens, particularly children.
The implementation of these norms is also expected to have a positive impact on the OTT industry as a whole. By providing a safe and regulated environment for users, OTT platforms can increase user trust and confidence, which can lead to increased engagement and loyalty. Moreover, the regulation of age-inappropriate content can also help to prevent the spread of harmful or objectionable content, which can have a negative impact on society.
In conclusion, the government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a step in the right direction. By classifying content into age-based categories, restricting access to age-inappropriate content, and ensuring that no prohibited content is transmitted, the government is ensuring that OTT platforms provide a safe and regulated environment for users. While there may be challenges in implementing these norms, it is essential to recognize the importance of protecting minors from accessing harmful content and promoting ethical digital media practices.
Source:
https://www.pib.gov.in/PressReleasePage.aspx
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