Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The central government has reiterated its commitment towards ethical digital media practices while upholding freedom of speech. In a significant move, the government has introduced new guidelines for Over-The-Top (OTT) platforms, aiming to protect children from accessing age-inappropriate content. As per the norms, OTT platforms are required to classify content into five age-based categories, restrict access to age-inappropriate content by implementing strict parental controls and viewer verification process, and ensure no prohibited content is transmitted.
The move is a step towards creating a safer and more responsible digital environment, where children are protected from exposure to explicit or mature content. The government has emphasized the importance of self-regulation and responsible content creation, while also ensuring that the freedom of speech and expression is not compromised. The new guidelines are expected to have a significant impact on the OTT industry, which has witnessed exponential growth in recent years.
Classification of Content
As per the guidelines, OTT platforms are required to classify content into five age-based categories: U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). The classification is based on the content’s theme, tone, and language, and is intended to help parents and guardians make informed decisions about what their children can watch. The classification system is designed to be simple and easy to understand, with clear guidelines on what type of content falls into each category.
The U category is for content that is suitable for all ages, including children. This type of content is expected to be free from violence, explicit language, and mature themes. The U/A 7+ category is for content that is suitable for children aged 7 and above, with parental guidance. This type of content may contain mild violence, language, or themes that may not be suitable for younger children. The U/A 13+ category is for content that is suitable for children aged 13 and above, with parental guidance. This type of content may contain more mature themes, language, or violence, but is still considered suitable for teenagers.
The U/A 16+ category is for content that is suitable for children aged 16 and above, with parental guidance. This type of content may contain more explicit language, violence, or mature themes, and is intended for older teenagers. The A category is for content that is strictly for adults, and is not suitable for children or teenagers. This type of content may contain explicit language, violence, nudity, or mature themes, and is intended for a mature audience only.
Parental Controls and Viewer Verification
In addition to classifying content, OTT platforms are also required to implement strict parental controls and viewer verification processes. These measures are designed to restrict access to age-inappropriate content, and ensure that children are not exposed to explicit or mature material. The parental controls may include features such as password-protected accounts, content filters, and time limits, which can be set by parents or guardians to control what their children can watch.
The viewer verification process is an additional layer of protection, which requires viewers to verify their age before accessing certain types of content. This can be done through a variety of methods, including ID verification, age verification, or other forms of authentication. The viewer verification process is designed to prevent children from accessing age-inappropriate content, and to ensure that only authorized viewers can access certain types of material.
Prohibited Content
The guidelines also prohibit the transmission of certain types of content, including content that promotes violence, hatred, or discrimination. This type of content is considered to be harmful and divisive, and can have a negative impact on society. The guidelines also prohibit the transmission of content that is obscene, indecent, or explicit, and content that is designed to harass or intimidate individuals or groups.
The prohibition on prohibited content is intended to promote a culture of respect and inclusivity, and to prevent the spread of harmful or divisive ideas. The guidelines are designed to be flexible and adaptable, and can be updated or modified as needed to reflect changing social norms and values.
Impact on the OTT Industry
The new guidelines are expected to have a significant impact on the OTT industry, which has witnessed exponential growth in recent years. The guidelines are intended to promote a culture of responsibility and self-regulation, and to ensure that OTT platforms are held to the same standards as traditional media. The guidelines are also expected to promote innovation and creativity, as OTT platforms are encouraged to develop new and original content that is suitable for a wide range of audiences.
The guidelines may also have a significant impact on the business models of OTT platforms, which may need to adapt to the new regulatory environment. This may involve investing in new technologies and infrastructure, such as content filters and viewer verification systems. It may also involve changing the way that content is marketed and promoted, to ensure that it is targeted towards the right audience.
Conclusion
The government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a significant step towards creating a safer and more responsible digital environment. The guidelines are designed to promote a culture of self-regulation and responsibility, while also ensuring that freedom of speech and expression is not compromised. The classification of content, parental controls, and viewer verification processes are all important measures that can help to restrict access to age-inappropriate content, and ensure that children are protected from exposure to explicit or mature material.
The guidelines are also expected to have a significant impact on the OTT industry, which will need to adapt to the new regulatory environment. This may involve investing in new technologies and infrastructure, changing business models, and promoting a culture of innovation and creativity. As the digital landscape continues to evolve, it is essential that we prioritize the safety and well-being of children, while also promoting freedom of speech and expression.
For more information on the guidelines and the latest updates, please visit: https://www.pib.gov.in/PressReleasePage.aspx
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