Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The rise of Over-The-Top (OTT) platforms has revolutionized the way we consume digital media. With a plethora of content available at our fingertips, it has become increasingly important to ensure that the content we access is suitable for our age and sensitivity. The central government has reiterated its commitment towards ethical digital media practices while upholding freedom of speech. In a recent move, the government has mandated OTT platforms to implement strict guidelines to safeguard against age-inappropriate content.
As per the new norms, OTT platforms are required to classify content into five age-based categories. This categorization will enable parents and viewers to make informed decisions about the content they want to access. The five categories are:
- U (Universal) – suitable for all ages
- U/A 7+ (Parental guidance for children below 7 years)
- U/A 13+ (Parental guidance for children below 13 years)
- U/A 16+ (Parental guidance for children below 16 years)
- A (Adult) – restricted to adults only
In addition to categorization, OTT platforms are also required to restrict access to age-inappropriate content by implementing strict parental controls and viewer verification processes. This means that platforms will have to put in place mechanisms to verify the age of the viewer before allowing them to access content that is not suitable for their age group. This can be done through various means such as age verification through government-issued IDs, parental consent, or other reliable methods.
Another important aspect of the new guidelines is the prohibition of certain types of content. OTT platforms are required to ensure that no prohibited content is transmitted on their platforms. This includes content that is obscene, defamatory, or promotes violence, hatred, or discrimination. The government has also emphasized the importance of respecting the sovereignty and integrity of India, and OTT platforms are required to comply with this requirement.
The move to regulate OTT platforms has been welcomed by many, who feel that it is essential to protect children and vulnerable adults from accessing age-inappropriate content. The government’s commitment to upholding freedom of speech while ensuring that digital media practices are ethical is a step in the right direction. The new guidelines will not only help to promote a safe and healthy online environment but also ensure that OTT platforms are held accountable for the content they host.
The implementation of these guidelines will require OTT platforms to make significant changes to their content moderation policies and practices. They will have to invest in robust age verification mechanisms, improve their content classification systems, and ensure that their platforms are free from prohibited content. While this may require significant resources and effort, it is essential to ensure that digital media platforms are responsible and accountable for the content they host.
The government’s move to regulate OTT platforms is also expected to have a positive impact on the overall digital media ecosystem. By promoting ethical digital media practices, the government is encouraging OTT platforms to prioritize the well-being and safety of their users. This, in turn, is expected to promote a culture of responsibility and accountability among digital media platforms, which will ultimately benefit the users and the society at large.
In conclusion, the government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a welcome move. The new guidelines will help to promote a safe and healthy online environment, protect children and vulnerable adults from accessing age-inappropriate content, and ensure that digital media platforms are held accountable for the content they host. As the digital media landscape continues to evolve, it is essential to have robust regulations in place to ensure that digital media practices are ethical and responsible.
For more information on the guidelines and regulations, please visit the official government website.
News Source: https://www.pib.gov.in/PressReleasePage.aspx
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