Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The world of Over-The-Top (OTT) media has experienced unprecedented growth in recent years, with millions of users worldwide subscribing to various streaming services. While this surge in popularity has opened up new avenues for content creators and consumers alike, it has also raised concerns regarding the accessibility of age-inappropriate content to minors. In a bid to address these concerns, the central government has reiterated its commitment towards ethical digital media practices while upholding the fundamental right to freedom of speech.
As part of its efforts to regulate the OTT industry, the government has introduced a set of guidelines that require streaming platforms to implement strict safeguards against age-inappropriate content. As per these norms, OTT platforms are now required to classify their content into five distinct age-based categories. This categorization will enable parents and guardians to make informed decisions about the type of content their children are exposed to.
In addition to content classification, OTT platforms are also mandated to restrict access to age-inappropriate content by implementing strict parental controls and a robust viewer verification process. This means that users will be required to verify their age before accessing content that is deemed unsuitable for minors. The verification process will involve a series of checks, including the submission of government-issued identification documents, to ensure that users are of the requisite age to access the content.
The government’s decision to mandate these safeguards is a welcome move, as it acknowledges the potential risks associated with unrestricted access to digital media. By implementing these measures, OTT platforms can help prevent minors from accessing content that may be harmful or disturbing to them. Moreover, the guidelines also ensure that the creative freedom of content creators is not unduly curtailed, as they are still free to produce and disseminate a wide range of content, including that which may be deemed unsuitable for minors.
The guidelines also emphasize the importance of ensuring that no prohibited content is transmitted on OTT platforms. Prohibited content includes material that is obscene, defamatory, or promotes violence or hatred against any individual or group. By prohibiting such content, the government aims to maintain a safe and respectful online environment, where users can engage with digital media without fear of being exposed to harmful or objectionable material.
The introduction of these guidelines is a significant step towards promoting ethical digital media practices in the country. By regulating the OTT industry and mandating safeguards against age-inappropriate content, the government is demonstrating its commitment to protecting the interests of citizens, particularly minors, while also upholding the principles of freedom of speech and creative expression.
It is worth noting that the government’s decision to regulate the OTT industry has been welcomed by many stakeholders, including parents, educators, and child rights activists. These groups have long been advocating for stricter controls on digital media, citing concerns about the potential impact of age-inappropriate content on children’s physical, emotional, and psychological well-being.
In conclusion, the government’s move to mandate safeguards over age-inappropriate content on OTT platforms is a positive development that acknowledges the potential risks associated with unrestricted access to digital media. By implementing these measures, OTT platforms can help prevent minors from accessing content that may be harmful or disturbing to them, while also ensuring that the creative freedom of content creators is not unduly curtailed. As the OTT industry continues to evolve and grow, it is essential that regulators, industry stakeholders, and civil society organizations work together to promote ethical digital media practices and ensure that the online environment remains safe and respectful for all users.
Source: https://www.pib.gov.in/PressReleasePage.aspx
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