Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The central government has reiterated its commitment towards ethical digital media practices while upholding freedom of speech. In a significant move, the government has mandated that Over-the-Top (OTT) platforms implement stringent safeguards to protect minors from age-inappropriate content. As per the new norms, OTT platforms are required to classify content into five age-based categories, restrict access to age-inappropriate content by implementing strict parental controls and viewer verification process, and ensure that no prohibited content is transmitted.
The move is aimed at ensuring that the online content ecosystem is free from harmful and age-inappropriate material, which can have a negative impact on the mental and emotional well-being of children. The government has emphasized that the new guidelines are designed to strike a balance between creative freedom and the need to protect vulnerable sections of society, particularly children.
Classification of Content
As per the new norms, OTT platforms are required to classify content into five age-based categories: U (Universal), U/A 7+ (for children aged 7 and above), U/A 13+ (for children aged 13 and above), U/A 16+ (for children aged 16 and above), and A (for adults only). This classification system is designed to provide a clear indication of the type of content that is suitable for different age groups.
The classification system is based on the principles of self-regulation, and OTT platforms are expected to exercise their own judgment in categorizing content. However, the government has made it clear that the classification system will be subject to periodic review and audit to ensure that it is being implemented effectively.
Parental Controls and Viewer Verification
To restrict access to age-inappropriate content, OTT platforms are required to implement strict parental controls and viewer verification processes. This includes the use of PIN codes, passwords, and other forms of verification to ensure that minors are not accessing content that is not suitable for their age group.
The parental controls are designed to be flexible and adaptable, allowing parents to customize the level of access to different types of content based on the age and sensitivity of their child. The viewer verification process, on the other hand, is designed to ensure that the person accessing the content is of the required age.
Prohibited Content
The government has also emphasized that OTT platforms must ensure that no prohibited content is transmitted. This includes content that is violent, obscene, or promotes hatred or discrimination against any individual or group. The government has made it clear that it will take strict action against any OTT platform that fails to comply with these norms.
Freedom of Speech
While implementing these safeguards, the government has reiterated its commitment to upholding freedom of speech. The government has emphasized that the new guidelines are designed to strike a balance between creative freedom and the need to protect vulnerable sections of society.
The government has made it clear that it will not tolerate any form of censorship or restrictive practices that could stifle creativity or freedom of expression. However, it has also emphasized that freedom of speech is not absolute and that it is subject to reasonable restrictions in the interest of public order, morality, and decency.
Way Forward
The new guidelines for OTT platforms are a significant step forward in ensuring that the online content ecosystem is safe and secure for all users, particularly children. The government has emphasized that it will continue to monitor the implementation of these guidelines and make adjustments as necessary.
In the coming months, we can expect to see OTT platforms implementing these safeguards in a phased manner. The government has also announced plans to establish a grievance redressal mechanism to address complaints related to age-inappropriate content or other forms of objectionable material.
Conclusion
The central government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a welcome move. The new guidelines are designed to strike a balance between creative freedom and the need to protect vulnerable sections of society, particularly children.
As we move forward, it is essential that OTT platforms, policymakers, and other stakeholders work together to ensure that the online content ecosystem is safe, secure, and free from harm. By implementing these safeguards, we can create a healthier and more responsible digital media ecosystem that promotes freedom of speech while protecting the well-being of all users.
For more information on this topic, please visit: https://www.pib.gov.in/PressReleasePage.aspx
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