Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The central government has recently reiterated its commitment towards promoting ethical digital media practices while upholding the fundamental right to freedom of speech. In a bid to ensure that online content is suitable for all age groups, the government has mandated stringent safeguards over age-inappropriate content on Over-The-Top (OTT) platforms. As per the newly introduced norms, OTT platforms are required to classify content into five distinct age-based categories, restrict access to age-inappropriate content by implementing strict parental controls and viewer verification processes, and ensure that no prohibited content is transmitted.
The move is seen as a significant step towards regulating the rapidly growing OTT industry in the country, which has witnessed an exponential surge in popularity over the past few years. With the proliferation of smartphones and affordable internet plans, OTT platforms have become the go-to destination for entertainment, education, and information for millions of Indians. However, the lack of regulation and oversight had raised concerns about the type of content being made available to the masses, particularly children and young adults.
The government’s decision to introduce age-based classification of content is aimed at addressing these concerns. As per the norms, OTT platforms will be required to categorize their content into five distinct age-based categories: U (Universal), U/A 7+ (for children above 7 years), U/A 13+ (for individuals above 13 years), U/A 16+ (for individuals above 16 years), and A (Adult). This classification will enable parents and guardians to make informed decisions about the type of content their children can access, and OTT platforms will be required to implement robust parental controls to restrict access to age-inappropriate content.
In addition to age-based classification, OTT platforms will also be required to implement a robust viewer verification process to ensure that children and young adults are not accessing content that is not suitable for their age group. This can be achieved through a variety of mechanisms, including password-protected accounts, age-verification tools, and AI-powered content filtering systems. The goal is to create a safe and secure online environment where children and young adults can access content that is suitable for their age group, without being exposed to age-inappropriate or harmful material.
The government has also emphasized the need for OTT platforms to ensure that no prohibited content is transmitted. This includes content that promotes violence, hatred, or discrimination against any individual or group, as well as content that is obscene, defamatory, or inflammatory. OTT platforms will be required to have a robust content moderation system in place, which can detect and remove prohibited content in real-time. This will not only help to prevent the spread of harmful content but also ensure that OTT platforms are not used as a medium to promote anti-social or anti-national activities.
The introduction of these safeguards is a significant step towards promoting ethical digital media practices in the country. By providing a safe and secure online environment, the government aims to encourage the growth of the OTT industry, while also protecting the interests of citizens, particularly children and young adults. The move is also seen as a major boost to the government’s Digital India initiative, which aims to promote the use of digital technologies to transform the country’s economy, society, and polity.
In conclusion, the government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a welcome move that is likely to have a positive impact on the digital media landscape in the country. By promoting ethical digital media practices and protecting the interests of citizens, the government is creating a safe and secure online environment that is conducive to the growth of the OTT industry. As the OTT industry continues to evolve and grow, it is essential that stakeholders work together to promote responsible and ethical digital media practices that benefit all sections of society.
News Source: https://www.pib.gov.in/PressReleasePage.aspx
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