Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The world of digital media has undergone a significant transformation in recent years, with the rise of Over-the-Top (OTT) platforms changing the way we consume entertainment content. While OTT platforms have opened up new avenues for creators and provided users with a wide range of content options, they have also raised concerns about the dissemination of age-inappropriate content. In a bid to address these concerns, the central government has reiterated its commitment towards ethical digital media practices while upholding freedom of speech.
As per the latest norms, OTT platforms are required to classify content into five age-based categories, ensuring that users are aware of the type of content they are accessing. This move is aimed at protecting children and young adults from exposure to mature themes, violence, and explicit content that may be harmful to their development. The age-based categories will help parents and guardians make informed decisions about the type of content their children can access, promoting a safer and more responsible viewing experience.
In addition to content classification, OTT platforms are also required to restrict access to age-inappropriate content by implementing strict parental controls and viewer verification processes. This will ensure that children and young adults are not able to access content that is not suitable for their age group, even if they try to bypass the system. The parental controls will provide parents and guardians with the ability to monitor and control their children’s viewing habits, giving them greater peace of mind and confidence in the safety of the digital media environment.
Another key aspect of the new norms is the prohibition on transmitting prohibited content. OTT platforms are required to ensure that they do not transmit content that is prohibited by law, including content that promotes violence, hatred, or discrimination. This move is aimed at promoting a culture of respect and tolerance, and preventing the dissemination of harmful or objectionable content that can have a negative impact on society.
The government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a welcome move, as it recognizes the importance of protecting children and young adults from the potential harms of digital media. While the internet and digital media have opened up new avenues for entertainment, education, and socialization, they also pose significant risks, including exposure to age-inappropriate content, online harassment, and cyberbullying.
The new norms are also expected to have a positive impact on the OTT industry, as they will promote a culture of responsibility and accountability among content creators and distributors. By requiring OTT platforms to classify content and implement parental controls, the government is encouraging the industry to take a more proactive approach to protecting users, particularly children and young adults.
The move is also expected to boost consumer confidence in the digital media industry, as users will have greater confidence in the safety and responsibility of the content they are accessing. This, in turn, is expected to drive growth and innovation in the industry, as content creators and distributors invest in developing high-quality, age-appropriate content that meets the needs and expectations of users.
In conclusion, the central government’s decision to mandate safeguards over age-inappropriate content on OTT platforms is a significant step towards promoting ethical digital media practices and protecting children and young adults from the potential harms of digital media. By requiring OTT platforms to classify content, implement parental controls, and prohibit prohibited content, the government is recognizing the importance of promoting a safe and responsible digital media environment. As the digital media industry continues to evolve and grow, it is essential that we prioritize the safety and well-being of users, particularly children and young adults, and work towards creating a culture of responsibility and accountability that benefits everyone.
Source:
https://www.pib.gov.in/PressReleasePage.aspx
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