Google calls India global hotspot for AI-driven scams, sets up protection system
In a stark revelation, Google has identified India as one of the most intense markets for AI-driven scams, with a significant rise in industrial-scale deepfake fraud and “digital arrest” scams. The tech giant has taken cognizance of the growing menace and has announced plans to set up a robust protection system to combat these frauds. As part of its efforts, Google will introduce on-device scam detection for Pixel 9 devices in India, as well as new screen-sharing alerts for financial apps.
The alarming rise in AI-driven scams in India has resulted in significant financial losses for individuals and businesses. According to recent data, India lost a staggering $789-million due to online scams in the first five months of 2025. This staggering figure underscores the urgent need for effective measures to prevent and combat these scams.
Google’s decision to set up a protection system in India is a welcome move, considering the country’s growing digital landscape and the increasing reliance on online transactions. The on-device scam detection feature for Pixel 9 devices will enable users to receive alerts and warnings when suspicious activity is detected, helping them to avoid potential scams. Additionally, the new screen-sharing alerts for financial apps will provide an extra layer of security, warning users when an app is trying to access their screen or sensitive information.
The rise of AI-driven scams in India can be attributed to the increasing sophistication of scammers, who are leveraging advanced technologies like deepfakes, machine learning, and natural language processing to create convincing and realistic scams. These scams can take many forms, including fake phone calls, emails, and messages, and can be extremely difficult to detect.
One of the most common types of AI-driven scams in India is the “digital arrest” scam, where scammers use deepfake technology to create fake phone calls or messages that appear to be from law enforcement or government agencies. These scams often claim that the victim has been involved in a crime or has outstanding taxes, and demand immediate payment or personal information to avoid arrest or penalties.
Another type of scam that has been on the rise in India is the industrial-scale deepfake fraud, where scammers use AI-powered tools to create fake audio or video recordings that appear to be from legitimate sources. These recordings can be used to trick individuals into revealing sensitive information or transferring money to fake accounts.
Google’s efforts to combat these scams are part of a broader initiative to improve online security and safety in India. The company has been working closely with law enforcement agencies, financial institutions, and other stakeholders to identify and prevent scams, and to educate users about the dangers of online fraud.
In addition to Google’s efforts, the Indian government has also taken steps to combat online scams, including the establishment of a dedicated cybercrime unit and the introduction of new laws and regulations to prevent and punish online fraud.
As the digital landscape in India continues to evolve, it is essential that individuals, businesses, and governments remain vigilant and take proactive measures to prevent and combat online scams. This includes being aware of the latest scams and threats, using robust security measures such as two-factor authentication and antivirus software, and reporting suspicious activity to the authorities.
In conclusion, Google’s decision to set up a protection system in India to combat AI-driven scams is a significant step in the right direction. As the country continues to grapple with the growing menace of online scams, it is essential that all stakeholders work together to prevent and combat these frauds. By staying informed, being vigilant, and using robust security measures, we can all play a role in creating a safer and more secure online environment.
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