Disney+ to bring TikTok-style vertical videos this year
The world of streaming services is constantly evolving, and Disney+ is no exception. At the recently concluded Consumer Electronics Show (CES) 2026, Disney made a significant announcement that is set to change the way users interact with its platform. The media giant revealed that it will be introducing vertical videos to Disney+ in the US this year, marking a significant shift in its content strategy. The new feature will allow users to scroll through a feed of short vertical videos, similar to social media platforms like TikTok and YouTube Shorts.
The introduction of vertical videos on Disney+ is a nod to the changing viewing habits of consumers, particularly the younger generation. With the rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts, users have become accustomed to consuming short-form, vertically-oriented content on their mobile devices. By incorporating this feature, Disney+ aims to provide a more personalized and engaging experience for its users.
The new vertical video feed on Disney+ will offer a wide range of content, including sports, news, and entertainment. Users will be able to scroll through a feed of short videos, each lasting from a few seconds to a few minutes. The content will be curated based on the user’s interests and viewing history, providing a tailored experience that is unique to each individual.
One of the key benefits of the vertical video feed is that it will allow users to discover new content that they may not have come across otherwise. With the traditional horizontal video format, users often have to navigate through menus and categories to find something that interests them. The vertical video feed, on the other hand, will provide a constant stream of content that is relevant to their interests, making it easier for them to discover new shows, movies, and documentaries.
The introduction of vertical videos on Disney+ is also a strategic move to attract a younger audience. TikTok, in particular, has been incredibly successful in appealing to Gen Z users, who have grown up consuming short-form content on their mobile devices. By incorporating a similar feature on Disney+, the company hopes to attract a younger demographic that is increasingly turning to social media platforms for entertainment.
Another significant advantage of the vertical video feed is that it will provide creators with new opportunities to produce content that is optimized for mobile devices. With the rise of social media platforms, there is a growing demand for short-form, vertically-oriented content that can be consumed on-the-go. The introduction of vertical videos on Disney+ will provide creators with a new platform to showcase their work, and to reach a wider audience.
In terms of technology, the introduction of vertical videos on Disney+ will require significant updates to the platform’s infrastructure. The company will need to develop new algorithms that can curate content based on user interests, as well as optimize the video playback experience for mobile devices. Additionally, the company will need to ensure that the new feature is seamlessly integrated with the existing platform, providing a smooth and intuitive user experience.
The announcement of vertical videos on Disney+ has been met with excitement from fans and industry experts alike. The move is seen as a bold step forward for the company, and a recognition of the changing viewing habits of consumers. As the streaming wars continue to heat up, the introduction of vertical videos on Disney+ is a strategic move that will help the company to stay ahead of the competition.
In conclusion, the introduction of vertical videos on Disney+ is a significant development that is set to change the way users interact with the platform. With its personalized feed of short vertical videos, the company aims to provide a more engaging and immersive experience for its users. As the world of streaming services continues to evolve, it will be interesting to see how Disney+ navigates this new landscape, and how the introduction of vertical videos will impact the company’s growth and success.
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