Disney+ to bring TikTok-style vertical videos this year
The world of streaming services is constantly evolving, and Disney+ is no exception. In a bid to stay ahead of the curve, Disney has announced that it will be introducing vertical videos to its platform in the US this year. The announcement was made at the Consumer Electronics Show (CES) 2026, where Disney revealed its plans to incorporate a new feature that will allow users to scroll through a feed of short vertical videos.
This new feature is reminiscent of social media platforms like TikTok and YouTube Shorts, which have popularized the concept of short-form, vertically-oriented videos. The move is seen as an attempt by Disney to cater to the changing viewing habits of its audience, particularly the younger generation who are accustomed to consuming content on their mobile devices.
The new vertical video feed on Disney+ will offer a personalized experience, with content ranging from sports and news to entertainment. Users will be able to scroll through a curated feed of short videos, which will be tailored to their individual interests and viewing preferences. This will provide a unique and engaging experience for users, who will be able to discover new content and creators on the platform.
The introduction of vertical videos on Disney+ is a significant development, as it marks a shift in the way the platform presents its content. Traditionally, streaming services have focused on delivering high-quality, long-form content, such as movies and TV shows. However, with the rise of social media and short-form video platforms, there is a growing demand for bite-sized, easily consumable content.
By incorporating vertical videos into its platform, Disney+ is acknowledging this shift in consumer behavior and adapting to the changing needs of its audience. The move is also seen as an attempt to attract a new generation of viewers, who are more likely to engage with short-form content on their mobile devices.
The vertical video feed on Disney+ will be powered by a sophisticated algorithm that will learn the viewing habits and preferences of each user. The algorithm will take into account factors such as the type of content the user engages with, the time of day they watch, and their location, to deliver a personalized feed of videos that are relevant to their interests.
In addition to providing a personalized experience, the vertical video feed on Disney+ will also offer a range of benefits for content creators. The platform will provide creators with a new way to reach their audience, by allowing them to produce and distribute short-form, vertically-oriented content. This will provide creators with more flexibility and creative freedom, as they will be able to experiment with new formats and styles of content.
The introduction of vertical videos on Disney+ is also seen as a response to the growing popularity of TikTok and YouTube Shorts. These platforms have become incredibly popular among younger audiences, who are drawn to the short-form, visually-oriented content that they offer. By incorporating similar features into its platform, Disney+ is attempting to stay competitive and attract a new generation of viewers.
Overall, the introduction of vertical videos on Disney+ is an exciting development that promises to revolutionize the way we consume content on the platform. With its personalized feed, sophisticated algorithm, and range of benefits for content creators, the new feature is set to provide a unique and engaging experience for users. As the streaming landscape continues to evolve, it will be interesting to see how Disney+ and other platforms adapt to the changing needs of their audience.
In conclusion, the announcement by Disney to introduce vertical videos on Disney+ is a significant development that marks a shift in the way the platform presents its content. With its focus on short-form, vertically-oriented videos, the new feature is set to provide a unique and engaging experience for users. As the platform continues to evolve, it will be exciting to see how Disney+ and other streaming services adapt to the changing needs of their audience.
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