Disney+ to bring TikTok-style vertical videos this year
The world of online streaming is constantly evolving, and Disney+ is no exception. At the recently concluded Consumer Electronics Show (CES) 2026, Disney announced a significant update to its popular streaming platform, Disney+. The company revealed that it will be introducing vertical videos to Disney+ in the US this year, a feature that is sure to excite fans of short-form content.
The new feature will allow users to scroll through a feed of short vertical videos, similar to social media platforms like TikTok and YouTube Shorts. This move is seen as an attempt by Disney to cater to the changing viewing habits of its audience, particularly the younger generation, who are increasingly consuming content on their mobile devices.
The vertical video feed on Disney+ will offer a personalized experience, with content ranging from sports and news to entertainment. This means that users will be able to discover new content that is tailored to their interests, making the viewing experience more engaging and immersive.
The introduction of vertical videos on Disney+ is a significant development, as it marks a shift in the way the platform presents its content. Until now, Disney+ has primarily focused on offering traditional horizontal videos, which are best viewed on larger screens like TVs and tablets. However, with the rise of social media platforms like TikTok and Instagram, there has been a growing demand for short-form, vertically-oriented content that can be easily consumed on mobile devices.
By incorporating vertical videos into its platform, Disney+ is acknowledging this trend and adapting to the changing needs of its audience. The company is likely hoping that this new feature will attract a younger demographic, who are already accustomed to consuming short-form content on social media platforms.
The vertical video feed on Disney+ will be curated using a combination of human editors and algorithms, ensuring that users see content that is relevant to their interests. The feed will be constantly updated with new content, making it a great way for users to discover new shows, movies, and original content on the platform.
One of the key benefits of the vertical video feed is that it will provide users with a more immersive and engaging experience. By presenting content in a vertical format, Disney+ can take advantage of the full screen real estate of mobile devices, making the viewing experience more intimate and interactive.
The introduction of vertical videos on Disney+ is also a strategic move by the company to stay competitive in the online streaming market. With the rise of social media platforms and short-form content, traditional streaming services like Netflix and Hulu are facing increasing competition from new players like TikTok and YouTube Shorts.
By incorporating vertical videos into its platform, Disney+ is positioning itself as a leader in the online streaming market, and is likely to attract a new wave of users who are looking for a more dynamic and interactive viewing experience.
In conclusion, the introduction of vertical videos on Disney+ is an exciting development that is sure to delight fans of short-form content. With its personalized feed and curated content, the new feature is likely to provide users with a more immersive and engaging experience, and will help Disney+ stay competitive in the online streaming market.
As the online streaming landscape continues to evolve, it will be interesting to see how Disney+ and other streaming services adapt to changing viewer habits and technological advancements. One thing is certain, however – the introduction of vertical videos on Disney+ is a significant development that will have a major impact on the way we consume online content.
News Source: https://www.newsbytesapp.com/news/science/disney-announces-tiktok-style-vertical-videos-at-ces-2026/story
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