Disney+ to bring TikTok-style vertical videos this year
The world of streaming services is constantly evolving, and Disney+ is no exception. At the recently concluded Consumer Electronics Show (CES) 2026, Disney made a significant announcement that is set to change the way users interact with their platform. The company revealed that it will be introducing vertical videos to Disney+ in the US this year, a feature that is reminiscent of social media platforms like TikTok and YouTube Shorts.
The new feature will allow users to scroll through a feed of short vertical videos, offering a personalized experience that is tailored to their interests. The content will range from sports and news to entertainment, providing users with a diverse range of options to choose from. This move by Disney+ is seen as an attempt to cater to the changing viewing habits of audiences, who are increasingly consuming content on their mobile devices.
The rise of TikTok and other short-form video platforms has led to a shift in the way people consume video content. Users are no longer limited to watching long-form videos on their TVs or laptops; instead, they can now access a vast array of short, engaging videos on their smartphones. Disney+’s decision to introduce vertical videos is a recognition of this trend, and an attempt to provide users with a more flexible and convenient viewing experience.
The vertical video feed on Disney+ will be designed to provide users with a seamless and intuitive experience. The feed will be populated with a curated selection of short videos, each ranging from a few seconds to a few minutes in length. Users will be able to scroll through the feed, watching videos that catch their attention, and skipping those that don’t. The feed will also be personalized, using algorithms to learn users’ viewing habits and preferences, and serving them content that is likely to interest them.
One of the key benefits of the vertical video feed is that it will provide users with a new way to discover content on Disney+. Rather than having to search for specific shows or movies, users will be able to browse through the feed and stumble upon new and interesting videos. This could lead to users discovering new genres, shows, or movies that they may not have encountered otherwise.
The introduction of vertical videos on Disney+ is also likely to have significant implications for content creators. With the rise of short-form video platforms, creators are no longer limited to producing long-form content. Instead, they can now create short, engaging videos that can be consumed on a variety of platforms. Disney+’s decision to introduce vertical videos will provide creators with a new outlet for their content, and could lead to a proliferation of short-form videos on the platform.
In addition to the entertainment content, the vertical video feed on Disney+ will also feature sports and news videos. This will provide users with a one-stop destination for all their video needs, and could help to establish Disney+ as a major player in the world of online video. The company has already partnered with several sports and news organizations to provide users with a wide range of content, and the introduction of vertical videos will only add to this offering.
The introduction of vertical videos on Disney+ is a significant development, and one that is likely to have far-reaching implications for the streaming industry. As users become increasingly accustomed to consuming short-form video content on their mobile devices, streaming services will need to adapt to meet their changing needs. Disney+’s decision to introduce vertical videos is a recognition of this trend, and a attempt to provide users with a more flexible and convenient viewing experience.
In conclusion, the introduction of vertical videos on Disney+ is a major development that is set to change the way users interact with the platform. With its personalized feed, diverse range of content, and seamless user experience, the vertical video feed is likely to be a hit with users. As the streaming industry continues to evolve, it will be interesting to see how other services respond to this development, and whether they will follow Disney+’s lead in introducing vertical videos.
News Source: https://www.newsbytesapp.com/news/science/disney-announces-tiktok-style-vertical-videos-at-ces-2026/story
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