Disney+ to bring TikTok-style vertical videos this year
The world of streaming services is constantly evolving, and Disney+ is no exception. At the recently concluded Consumer Electronics Show (CES) 2026, Disney announced a significant update to its popular streaming platform, Disney+. The company revealed that it will be introducing vertical videos to Disney+ in the US this year, marking a major shift in the way users consume content on the platform.
For the uninitiated, vertical videos are short-form videos that are optimized for viewing on mobile devices. They have become incredibly popular on social media platforms like TikTok and YouTube Shorts, where users can scroll through a feed of bite-sized videos that are often entertaining, informative, or a mix of both. Now, Disney+ is set to bring this format to its platform, offering users a new way to experience their favorite content.
The new vertical video feed on Disney+ will allow users to scroll through a curated selection of short videos, similar to what they would find on TikTok or YouTube Shorts. However, the key difference here is that the content will be highly personalized, taking into account the user’s viewing history and preferences. This means that users will be able to discover new content that is tailored to their interests, making the experience even more engaging and enjoyable.
But what kind of content can users expect to find on the new vertical video feed? According to Disney, the feed will feature a wide range of content, including sports, news, and entertainment. This could include everything from highlights of major sporting events to short clips of popular TV shows and movies. The idea is to provide users with a quick and easy way to stay up-to-date with the latest developments in their favorite topics, without having to commit to watching a full-length video.
One of the most exciting aspects of the new vertical video feed is the potential for exclusive content. Disney has hinted that it will be producing original content specifically for the vertical video format, which could include behind-the-scenes footage, interviews with celebrities, and even exclusive clips from upcoming movies and TV shows. This could help to differentiate Disney+ from other streaming services and provide users with a unique experience that they won’t find anywhere else.
The introduction of vertical videos to Disney+ is also a nod to the changing viewing habits of consumers. With more and more people watching videos on their mobile devices, it makes sense for streaming services to adapt to this trend. By providing a vertical video feed, Disney+ is acknowledging that users want to be able to consume content on their own terms, whether that’s during their daily commute, while waiting in line, or simply during a quick break at work.
Of course, the success of the new vertical video feed will depend on the quality of the content and how well it is received by users. However, given Disney’s track record of producing high-quality content, it’s likely that the new feature will be a hit with users. Additionally, the personalized nature of the feed will help to ensure that users see content that is relevant to their interests, which should help to increase engagement and retention.
In conclusion, the introduction of vertical videos to Disney+ is an exciting development that marks a significant shift in the way users consume content on the platform. With its personalized feed, exclusive content, and adaptability to changing viewing habits, the new feature has the potential to revolutionize the way we watch videos on Disney+. Whether you’re a fan of sports, news, or entertainment, the new vertical video feed is sure to have something for everyone.
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