Disney+ to bring TikTok-style vertical videos this year
The world of online streaming is ever-evolving, and Disney+ is no exception. At the Consumer Electronics Show (CES) 2026, Disney made a significant announcement that is set to change the way users interact with their content. The company revealed that it will be introducing vertical videos to Disney+ in the US this year, a feature that is reminiscent of popular social media platforms like TikTok and YouTube Shorts.
For those who may be unfamiliar, vertical videos are short-form videos that are designed to be viewed on mobile devices, typically in a vertical orientation. They have become incredibly popular on social media platforms, with TikTok being a prime example. The app’s success can be attributed to its unique format, which allows users to scroll through a feed of short, engaging videos that are often set to music or other audio.
Disney’s decision to introduce vertical videos to Disney+ is a strategic move to cater to the changing viewing habits of its users. With more and more people consuming content on their mobile devices, the company recognizes the need to adapt its platform to meet these demands. The new vertical video feed will offer a personalized experience, with content ranging from sports and news to entertainment.
The introduction of vertical videos on Disney+ is expected to enhance the user experience in several ways. Firstly, it will provide users with a new and engaging way to discover content. The vertical video feed will be curated to include a wide range of content, from behind-the-scenes footage to exclusive interviews and analysis. This will not only keep users entertained but also provide them with a deeper understanding of their favorite shows and movies.
Another significant advantage of the vertical video feed is its ability to offer personalized recommendations. Using advanced algorithms, Disney+ will be able to suggest content that is tailored to each user’s preferences, making it more likely that they will engage with the content. This is similar to how social media platforms like TikTok and YouTube Shorts use AI-powered algorithms to recommend videos to their users.
The introduction of vertical videos on Disney+ also raises interesting questions about the future of content creation. With the rise of short-form video platforms, there is a growing demand for content that is bite-sized and easily consumable. Disney’s move to introduce vertical videos may encourage content creators to produce more short-form content, which could lead to a shift in the way we consume media.
In addition to the vertical video feed, Disney also announced several other features that will be coming to Disney+ this year. These include improved discovery tools, enhanced parental controls, and support for more devices. The company is clearly committed to continuously improving its platform and providing users with the best possible experience.
The announcement of vertical videos on Disney+ is a significant development in the world of online streaming. It demonstrates the company’s willingness to innovate and adapt to changing viewer habits. As the streaming landscape continues to evolve, it will be interesting to see how other platforms respond to Disney’s move.
In conclusion, the introduction of vertical videos on Disney+ is an exciting development that is set to enhance the user experience. With its personalized feed, wide range of content, and engaging format, the feature is sure to be a hit with users. As the streaming wars continue to heat up, Disney’s move to introduce vertical videos is a strategic play that is likely to pay off.
About the Author
