Disney+ to bring TikTok-style vertical videos this year
The world of streaming services is constantly evolving, and Disney+ is no exception. At the recently concluded Consumer Electronics Show (CES) 2026, Disney made a significant announcement that is set to change the way users interact with its platform. The company revealed that it will be introducing vertical videos to Disney+ in the US this year, a feature that is reminiscent of social media platforms like TikTok and YouTube Shorts.
For the uninitiated, vertical videos are short-form videos that are shot in a vertical format, making them ideal for viewing on smartphones. This format has gained immense popularity on social media platforms, with TikTok being the pioneer in this space. The app’s success can be attributed to its ability to provide users with a personalized feed of short, engaging videos that can be scrolled through with ease.
Disney’s decision to introduce vertical videos to Disney+ is a strategic move to cater to the changing viewing habits of its users. The new feature will allow users to scroll through a feed of short vertical videos, offering a diverse range of content that includes sports, news, and entertainment. This will not only enhance the user experience but also provide a new way for Disney to showcase its vast library of content.
The vertical video feed on Disney+ will be personalized, using algorithms to curate content based on a user’s viewing history and preferences. This means that users will be able to discover new content that is tailored to their interests, making the viewing experience more engaging and immersive.
The introduction of vertical videos on Disney+ is also a nod to the growing importance of mobile devices in the way we consume content. With more and more people using their smartphones to watch videos, the vertical format has become the de facto standard for mobile video consumption. By embracing this format, Disney is acknowledging the shift in user behavior and is adapting its platform to meet the changing needs of its users.
One of the key benefits of the vertical video format is its ability to provide a more intimate and immersive viewing experience. The vertical format allows for a more personal connection with the content, making it feel more engaging and interactive. This is particularly important for Disney, which has a vast library of content that includes movies, TV shows, and documentaries.
The introduction of vertical videos on Disney+ is also expected to have a significant impact on the way content creators produce and distribute their content. With the rise of vertical videos, creators will need to adapt their production techniques to cater to the new format. This could lead to the development of new and innovative storytelling techniques, as well as new ways of engaging with audiences.
In addition to the personalized feed of vertical videos, Disney+ will also provide users with the ability to discover new content through curated playlists and recommendations. This will make it easier for users to find new content that they may not have discovered otherwise, and will provide a more engaging and interactive viewing experience.
Overall, the introduction of vertical videos on Disney+ is a significant development that is set to change the way users interact with the platform. With its personalized feed of short vertical videos, Disney+ is providing users with a new and innovative way to consume content, one that is tailored to their interests and viewing habits. As the streaming landscape continues to evolve, it will be interesting to see how Disney+ and other streaming services adapt to the changing needs of their users.
In conclusion, the introduction of vertical videos on Disney+ is a bold move that is set to take the streaming world by storm. With its personalized feed of short vertical videos, Disney+ is providing users with a new and innovative way to consume content, one that is tailored to their interests and viewing habits. As we look to the future, it will be exciting to see how this new feature evolves and how it impacts the way we consume content.
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