Disney+ to bring TikTok-style vertical videos this year
The world of online streaming is constantly evolving, and Disney+ is no exception. At the recently concluded Consumer Electronics Show (CES) 2026, Disney announced a significant update to its popular streaming platform, Disney+. In a bid to cater to the changing viewing habits of its users, Disney+ will introduce vertical videos to its platform in the US this year. This new feature will allow users to scroll through a feed of short vertical videos, similar to social media platforms like TikTok and YouTube Shorts.
The introduction of vertical videos on Disney+ is a strategic move to attract a new generation of viewers who are accustomed to consuming content on their mobile devices. With the rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts, vertical videos have become increasingly popular. These short-form videos are easy to consume, engaging, and often feature a mix of entertainment, education, and information.
The new vertical video feed on Disney+ will offer a personalized experience, with content ranging from sports and news to entertainment. Users will be able to scroll through a feed of short videos, each lasting from a few seconds to a few minutes. The content will be curated based on the user’s viewing history and preferences, ensuring that they see videos that are relevant to their interests.
The introduction of vertical videos on Disney+ is also a response to the changing viewing habits of users. With more and more people consuming content on their mobile devices, the traditional horizontal video format is no longer the only option. Vertical videos are better suited for mobile devices, as they can be easily viewed and consumed on-the-go.
Disney+ is not the first streaming platform to introduce vertical videos. Netflix and HBO Max have already experimented with short-form content, but Disney+ is the first to introduce a dedicated vertical video feed. This move is expected to give Disney+ a competitive edge in the streaming market, as it will offer users a unique and engaging way to consume content.
The vertical video feed on Disney+ will also feature a range of content from Disney’s vast library, including sports, news, and entertainment. Users will be able to watch short videos featuring their favorite Disney characters, as well as news updates and sports highlights. The feed will be regularly updated with new content, ensuring that users always have something new to watch.
In addition to the vertical video feed, Disney+ will also introduce new features to enhance the user experience. These features will include improved discovery tools, allowing users to easily find and watch content that is relevant to their interests. The platform will also introduce new social features, enabling users to share their favorite videos with friends and family.
The introduction of vertical videos on Disney+ is a significant update to the platform, and it is expected to be well-received by users. With its personalized experience, curated content, and engaging format, the vertical video feed is likely to become a popular feature on the platform.
In conclusion, the introduction of vertical videos on Disney+ is a strategic move to attract new users and enhance the viewing experience. With its personalized feed, curated content, and engaging format, the vertical video feed is likely to become a popular feature on the platform. As the streaming market continues to evolve, it will be interesting to see how Disney+ and other streaming platforms adapt to changing viewing habits and technological advancements.
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