Disney+ to bring TikTok-style vertical videos this year
The world of streaming services is constantly evolving, and Disney+ is no exception. At the Consumer Electronics Show (CES) 2026, Disney made a significant announcement that is set to change the way users interact with its platform. The company revealed that it will be introducing vertical videos to Disney+ in the US this year, a feature that is reminiscent of social media platforms like TikTok and YouTube Shorts.
The new feature will allow users to scroll through a feed of short vertical videos, providing a unique and personalized experience. The content will range from sports and news to entertainment, catering to a wide range of interests and preferences. This move is seen as a strategic attempt by Disney to attract a younger audience and increase user engagement on its platform.
The vertical video feed will be designed to provide users with a seamless and intuitive experience. The feed will be populated with short-form videos that are optimized for vertical viewing, making it easy for users to scroll through and discover new content. The personalized nature of the feed will ensure that users are presented with content that is relevant to their interests, increasing the likelihood of them engaging with the platform for longer periods.
The introduction of vertical videos on Disney+ is a significant development, as it marks a departure from the traditional horizontal video format that has been the norm for streaming services. The move is seen as a response to the changing viewing habits of consumers, who are increasingly consuming content on their mobile devices. The vertical video format is particularly well-suited for mobile devices, as it allows users to easily scroll through and watch content without having to rotate their screens.
The impact of this feature on user engagement is expected to be significant. By providing users with a personalized and intuitive experience, Disney+ is likely to see an increase in user engagement and retention. The short-form video format is also likely to appeal to a younger audience, who are accustomed to consuming content in bite-sized chunks.
The introduction of vertical videos on Disney+ is also seen as a competitive move, as the company seeks to differentiate itself from other streaming services. The feature is likely to be a major selling point for Disney+, as it offers a unique and innovative way for users to consume content. The company’s decision to introduce vertical videos is also seen as a response to the growing popularity of social media platforms like TikTok and YouTube Shorts, which have become incredibly popular among younger audiences.
In terms of content, the vertical video feed on Disney+ is expected to feature a wide range of programming. The company has announced that the feed will include sports and news content, as well as entertainment programming. The feed will also feature content from Disney’s various subsidiaries, including ESPN, ABC, and National Geographic. The company has also announced that it will be producing original content specifically for the vertical video feed, which will include short-form documentaries, comedy sketches, and other types of programming.
The introduction of vertical videos on Disney+ is a significant development in the world of streaming services. The feature is likely to have a major impact on user engagement and retention, and is seen as a competitive move by Disney to differentiate itself from other streaming services. As the company continues to evolve and innovate, it will be interesting to see how the vertical video feed is received by users and how it contributes to the growth and success of Disney+.
In conclusion, the introduction of vertical videos on Disney+ is a significant development that is set to change the way users interact with the platform. The feature is likely to have a major impact on user engagement and retention, and is seen as a competitive move by Disney to differentiate itself from other streaming services. As the company continues to innovate and evolve, it will be interesting to see how the vertical video feed contributes to the growth and success of Disney+.
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