Disney+ to bring TikTok-style vertical videos this year
The world of online streaming is constantly evolving, and Disney+ is the latest platform to jump on the bandwagon of vertical videos. At the recently concluded Consumer Electronics Show (CES) 2026, Disney announced that it will be introducing vertical videos to its Disney+ platform in the US this year. This move is seen as an attempt to cater to the changing viewing habits of users, particularly the younger generation, who are accustomed to scrolling through short-form content on social media platforms like TikTok and YouTube Shorts.
The new feature will allow users to scroll through a feed of short vertical videos, offering a personalized experience with content ranging from sports and news to entertainment. This is a significant departure from the traditional horizontal video format that has been the norm for streaming services. By embracing vertical videos, Disney+ is acknowledging the shift in user behavior and attempting to provide a more immersive experience for its subscribers.
The introduction of vertical videos on Disney+ is likely to be a game-changer for the platform. With the rise of social media platforms like TikTok, users have become accustomed to consuming short-form content on their mobile devices. The vertical video format has become increasingly popular, with many creators and brands adopting it as a way to reach their audience. By incorporating this format into its platform, Disney+ is positioning itself to tap into this growing trend and provide its users with a unique viewing experience.
One of the key benefits of the new vertical video feed is that it will offer a personalized experience for users. The feed will be curated based on the user’s viewing history and preferences, ensuring that they see content that is relevant to their interests. This is similar to the algorithm-driven feeds found on social media platforms, where users are shown content that is likely to engage them. By providing a personalized experience, Disney+ is hoping to increase user engagement and retention on its platform.
The vertical video feed on Disney+ will feature a wide range of content, including sports, news, and entertainment. This will cater to the diverse interests of users, who can scroll through the feed to discover new content. The feed will also include content from Disney’s vast library of movies, TV shows, and original content, providing users with a unique way to experience their favorite franchises.
The introduction of vertical videos on Disney+ is also seen as a way to compete with other streaming services that have already adopted this format. Platforms like YouTube and TikTok have been offering vertical videos for some time now, and Disney+ is playing catch-up. However, by incorporating this feature into its platform, Disney+ is demonstrating its commitment to innovation and its willingness to adapt to changing user behavior.
In addition to the new vertical video feed, Disney+ is also expected to introduce other features that will enhance the user experience. These may include improved discovery tools, enhanced personalization, and new content offerings. The platform is also likely to continue investing in original content, including movies, TV shows, and documentaries, to attract new subscribers and retain existing ones.
The announcement of vertical videos on Disney+ has generated significant buzz in the tech and entertainment industries. The move is seen as a bold step by Disney to stay ahead of the curve and provide its users with a unique viewing experience. As the streaming landscape continues to evolve, it will be interesting to see how Disney+ executes this new feature and how users respond to it.
In conclusion, the introduction of vertical videos on Disney+ is a significant development that is likely to change the way users interact with the platform. By providing a personalized experience and catering to the changing viewing habits of users, Disney+ is positioning itself for success in a highly competitive streaming market. As the platform continues to innovate and adapt to user behavior, it will be exciting to see what the future holds for Disney+ and its users.
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