Adidas Confirms Consumer Data Breach: What You Need to Know
In a recent statement, sportswear maker Adidas has confirmed that an unauthorized external party has gained access to certain consumer data through a third-party customer service provider. The affected data primarily consists of contact information related to consumers who have contacted Adidas’ customer service help desk in the past. While the company has assured that the breached data does not contain passwords, credit card information, or any other payment-related details, this incident still raises concerns about the security of consumer data.
According to the news report, Adidas discovered the breach on May 23, 2025, and immediately took steps to contain and investigate the incident. The company has not yet disclosed the exact number of consumers affected by the breach, but it has confirmed that the affected data is limited to those who have contacted their customer service help desk in the past.
In a statement, Adidas reassured customers that the breached data does not contain sensitive information such as passwords, credit card numbers, or payment-related details. The company has also stated that it is taking all necessary measures to prevent similar incidents in the future. However, the fact that an unauthorized external party was able to access consumer data still raises concerns about the security of customer information.
The incident serves as a reminder of the importance of data security and the need for companies to prioritize the protection of consumer information. With the rise of cyberattacks and data breaches, it is crucial for consumers to be aware of the potential risks and take steps to protect their personal information.
So, what can consumers do to minimize the impact of this breach? Firstly, it is essential to remain vigilant and monitor your accounts for any suspicious activity. If you have contacted Adidas’ customer service help desk in the past, it is recommended that you change your passwords and keep a close eye on your account activity.
Additionally, it is crucial to be aware of phishing scams and other types of fraudulent activities that may arise from this breach. Be cautious of emails, calls, or messages that ask for personal information or financial details, and never provide sensitive information to unknown entities.
Furthermore, consumers should also take steps to protect their personal information by using strong and unique passwords, enabling two-factor authentication, and being mindful of the websites and applications they use.
Adidas has also taken steps to mitigate the impact of the breach, including notifying affected consumers and offering identity theft protection services. The company has also promised to conduct a thorough investigation to determine the scope of the breach and identify the steps necessary to prevent similar incidents in the future.
In conclusion, while the breach of consumer data by Adidas is concerning, it is heartening to see the company taking swift action to contain and investigate the incident. It is essential for consumers to remain vigilant and take steps to protect their personal information. By being aware of the potential risks and taking proactive measures, consumers can minimize the impact of this breach and ensure their personal information remains secure.
Source:
https://www.reuters.com/business/retail-consumer/adidas-warns-consumer-data-breach-2025-05-23/
