Wow! Momo’s Sagar Daryani backs Kisah ethnic wear
In a move that is likely to send shockwaves through the fashion industry, Wow! Momo’s Sagar Daryani has led a pre-Series A funding round of ₹13 crore for Kisah Apparels. This investment is a significant milestone for Kisah, a profitable and data-driven brand that is poised to make a major impact in India’s $20 billion ethnicwear market.
Kisah’s mission is to revolutionize the way men dress up for special occasions, and with this funding, it plans to expand its offline retail presence, D2C channels, and marketing efforts. The brand has already made a name for itself with its stylish and affordable menswear, and this investment will enable it to take its omnichannel presence to the next level.
One of the key focus areas for Kisah will be expansion of its offline retail presence. The brand has plans to open three new stores in the coming months, which will showcase its unique blend of traditional and modern designs. This move will not only increase the brand’s visibility but also provide customers with a tactile experience that they can’t replicate online.
In addition to its offline retail presence, Kisah also plans to scale its D2C channels. The brand has already made significant strides in this area, with a strong e-commerce platform that offers customers a seamless shopping experience. With this investment, Kisah will be able to further optimize its D2C channels, improving its customer engagement and retention rates.
Marketing will also be a key area of focus for Kisah. The brand has a strong social media presence, and with this investment, it will be able to amplify its marketing efforts, reaching a wider audience and increasing brand awareness. Kisah’s marketing strategy will focus on creating engaging content that showcases its products and resonates with its target audience.
Kisah’s target audience is men who are looking for stylish and affordable ethnicwear options. The brand’s products are designed to cater to this segment, offering a range of traditional and modern designs that are perfect for special occasions such as weddings, festivals, and other celebrations. With its unique blend of traditional and modern designs, Kisah is poised to make a major impact in the Indian ethnicwear market.
The Indian ethnicwear market is a significant opportunity for Kisah, with a growing demand for stylish and affordable menswear. The market is expected to reach $20 billion by 2025, driven by increasing disposable incomes, changing lifestyles, and the growing demand for fashion and lifestyle products.
Kisah’s growth plans are ambitious, and with this investment, the brand is well-positioned to achieve its goals. The brand’s focus on data-driven decision-making, omnichannel presence, and customer engagement will enable it to scale its business sustainably and efficiently.
Sagar Daryani, the founder of Wow! Momo, said in a statement, “I am excited to back Kisah Apparels in their journey to revolutionize the ethnicwear market. Their focus on data-driven decision-making, customer engagement, and omnichannel presence makes them an attractive investment opportunity. I believe that Kisah has the potential to become a leading player in the Indian ethnicwear market, and I am looking forward to working with the team to achieve this goal.”
In conclusion, Kisah Apparels’ pre-Series A funding of ₹13 crore led by Wow! Momo’s Sagar Daryani is a significant milestone for the brand. With this investment, Kisah is poised to expand its offline retail presence, D2C channels, and marketing efforts, making it a major player in India’s $20 billion ethnicwear market. The brand’s focus on data-driven decision-making, customer engagement, and omnichannel presence will enable it to scale its business sustainably and efficiently, making it an attractive investment opportunity for investors.
Source:
https://ascendants.in/business-stories/kisah-raise-13cr-for-d2c-growth/
