This Fashion Startup Uses AI for Personalisation
In today’s fast-paced world, convenience is key. With the rise of e-commerce, consumers expect quick and seamless shopping experiences. Slikk Club, India’s first 60-minute fashion delivery startup, is revolutionizing the way we shop online. Founded in 2024 by seasoned entrepreneurs, Slikk Club offers a vast array of 100+ brands across fashion, beauty, and accessories. With a significant investment of $3.2 million in funding, Slikk Club is poised to expand across India and set a new standard in quick commerce.
One of the key differentiators that sets Slikk Club apart from other e-commerce platforms is its innovative use of AI for personalisation. The startup’s AI-powered algorithm analyzes consumer behavior, preferences, and purchase history to offer curated recommendations. This means that customers receive a tailored shopping experience, making it easier for them to discover new products and brands that align with their tastes.
Slikk Club’s AI-driven approach enables the startup to provide a more efficient and effective shopping experience. By leveraging machine learning and natural language processing, Slikk Club’s algorithm can analyze vast amounts of data, identify patterns, and make predictions about customer behavior. This insight enables the startup to offer targeted promotions, recommendations, and content that are relevant to each individual customer.
The benefits of AI-powered personalisation are numerous. For one, it increases customer satisfaction by providing a more tailored and engaging shopping experience. Additionally, AI-driven personalisation helps to reduce cart abandonment rates and increase average order values. By offering customers products that are more likely to align with their interests and preferences, Slikk Club can boost conversions and drive revenue.
Slikk Club’s AI-powered approach is not limited to product recommendations. The startup’s algorithm also helps to streamline the checkout process, reducing friction and making it easier for customers to complete their purchases. By analyzing customer behavior and identifying pain points, Slikk Club can optimize the checkout process, reducing the likelihood of cart abandonment and increasing the overall checkout conversion rate.
Another key advantage of Slikk Club’s AI-powered approach is its ability to provide real-time insights and analytics. By leveraging machine learning and data analytics, Slikk Club can gain valuable insights into customer behavior, preferences, and purchase patterns. This data can be used to inform business decisions, such as product sourcing, inventory management, and marketing strategies.
Slikk Club’s innovative approach to e-commerce has not gone unnoticed. The startup has received significant funding, with a total of $3.2 million raised in its latest round. This investment will be used to expand Slikk Club’s operations, enhance its technology, and increase its marketing efforts.
With its sights set on expansion across India, Slikk Club is poised to revolutionize the e-commerce landscape. By leveraging AI for personalisation, Slikk Club is offering a unique shopping experience that is tailored to the needs and preferences of Gen Z and millennials. As the startup continues to grow and evolve, it will be interesting to see how it continues to innovate and stay ahead of the curve.
Source: https://ascendants.in/the-ascendants/slikk-club-raise-3-2m-fashion/
