Started with ₹13K, he now runs an ₹8,000 cr dairy empire
The story of RG Chandramogan, the founder of Hatsun Agro, is a testament to the power of grit, vision, and quiet execution. From humble beginnings to building India’s largest private dairy company, Chandramogan’s journey is an inspiration to entrepreneurs and aspiring business leaders alike.
With no connections or funding to speak of, Chandramogan sold his family’s land for a mere ₹13,000 to start a tiny ice candy unit in Chennai. This was the beginning of a journey that would take him to the pinnacle of success, with his company valued at a staggering ₹8,000 crore.
The early days were tough, to say the least. Chandramogan worked tirelessly, often for 18 hours a day, to build his business from scratch. He sourced raw materials, managed production, and marketed his products, all while juggling the challenges of running a small business.
Despite the odds, Chandramogan’s vision for his company remained unwavering. He saw an opportunity to create a dairy company that would not only supply high-quality products to the Indian market but also empower farmers and create a sustainable ecosystem.
In 1986, Chandramogan incorporated Arun Ice Creams, which would later become the foundation of Hatsun Agro. The company started small, with a single factory and a handful of employees. However, Chandramogan’s focus on quality, innovation, and customer satisfaction quickly paid off. Arun Ice Creams began to gain popularity, and the company started to expand its reach across the country.
The turning point came in the late 1990s, when Chandramogan decided to diversify his business by venturing into the dairy sector. This move proved to be a masterstroke, as the Indian dairy market was growing rapidly and offered immense opportunities for growth.
In 2000, Chandramogan launched Hatsun Agro, a dairy company that would focus on producing high-quality milk and dairy products. The company started by sourcing milk from local farmers and processing it into a range of products, including butter, ghee, and milk powder.
Chandramogan’s vision for Hatsun Agro went beyond just producing dairy products. He wanted to create a sustainable ecosystem that would benefit farmers, employees, and customers alike. To achieve this, he implemented a number of innovative initiatives, including a farmer-centric model that provided fair prices and support to local dairy farmers.
Today, Hatsun Agro is India’s largest private dairy company, with a vast network of dairy farmers, processing units, and distribution channels. The company sources milk from over 4 lakh farmers, making it a significant player in the Indian dairy sector.
Hatsun Agro’s success is not limited to the Indian market alone. The company exports its products to countries around the world, including the Middle East, Africa, and Southeast Asia. This has not only helped the company diversify its revenue streams but also created new opportunities for Indian farmers and dairy farmers.
Chandramogan’s success story is a testament to the power of entrepreneurship and the importance of having a clear vision. From humble beginnings to building a dairy empire, his journey is an inspiration to anyone who has ever dreamed of starting their own business.
In conclusion, RG Chandramogan’s story is a true blue print of success. With no connections, no funding, and no guarantees, he built a dairy empire that is now valued at ₹8,000 crore. His story is a reminder that with hard work, determination, and a clear vision, anything is possible.
Source:
https://ascendants.in/the-ascendants/rg-chandramogan-hatsun-agro-dairy-arun-ice-creams/
