Noida Founder Launches Bakery Brand, Eyes ₹400 cr in 3 Years
In a move that is set to revolutionize the bakery industry, Pankaj Mishra, a former supply chain operations manager, has launched Bakeats, a premium bakery brand that aims to deliver world-class cookies and rusks to the masses. What sets Bakeats apart is its focus on quirky variants, 100% Made-in-India machinery, and a commitment to quality that is unparalleled in the industry.
Bakeats, which was launched recently, is the brainchild of Pankaj Mishra, who has a background in supply chain operations. While working in the logistics sector, Mishra realized that there was a gap in the market for premium bakery products that were both affordable and delicious. With Bakeats, he aims to fill this gap and make high-quality bakery products accessible to everyone.
The journey of Bakeats began when Mishra started experimenting with different recipes and ingredients in his own kitchen. He was driven by his passion for baking and his desire to create products that were both unique and delicious. After months of trial and error, Mishra perfected his recipes and decided to take the leap and launch Bakeats.
One of the key differentiators of Bakeats is its focus on quirky variants. The brand offers a range of products, including JEERAAA and MASKAAA, which are designed to be fun and engaging. These products are not only delicious but also come with a unique packaging design that is sure to catch the attention of consumers.
Another key differentiator of Bakeats is its commitment to using 100% Made-in-India machinery. This not only supports local manufacturers but also ensures that the products are of the highest quality. Bakeats’ machinery is designed and built in-house, which allows the brand to have complete control over the production process.
Bakeats is not just about the products; it is also about the experience. The brand offers a range of subscription services that allow customers to receive their favorite products on a regular basis. This not only ensures that customers never run out of their favorite products but also provides Bakeats with valuable data that can be used to improve its products and services.
So, what are Bakeats’ plans for the future? The brand is eyeing a turnover of ₹400 crore in the next three years, which is a significant milestone. To achieve this goal, Bakeats plans to expand its operations across India and set up a strong distribution network. The brand is also planning to launch new products and services, including a range of vegan and gluten-free options.
In an interview, Pankaj Mishra, the founder of Bakeats, said, “We are excited about the potential of Bakeats and the opportunity to bring premium bakery products to the masses. We believe that our unique products and commitment to quality will help us to achieve our goals and make Bakeats a household name in India.”
In conclusion, Bakeats is a game-changer in the bakery industry. The brand’s focus on quirky variants, 100% Made-in-India machinery, and commitment to quality makes it a standout in the market. With its plans to expand operations across India and launch new products and services, Bakeats is set to revolutionize the way we think about bakery products.
