Nagpur Duo Builds ₹250 Cr Brand with Courage & Vision
In the world of entrepreneurship, few stories are as inspiring as that of Vivek Deshpande and Kirit Joshi, two fearless engineers from Nagpur who dared to dream big and turned their vision into a reality. With limited funds and a bold ambition, they founded Space Wood in 1994, a modular furniture company that has grown into a ₹250 crore enterprise. Their journey is a testament to the power of courage, vision, and relentless effort in turning dreams into reality, even with humble beginnings.
Growing up in Nagpur, Vivek and Kirit shared a passion for engineering and a desire to make a mark in the world. After completing their education, they joined a reputed engineering firm, where they worked for a few years before deciding to take the leap and start their own venture. With a spark in their eyes and a fire in their bellies, they founded Space Wood, a company that would revolutionize the modular furniture industry.
The early days were tough. With limited resources and no prior experience in entrepreneurship, Vivek and Kirit faced numerous challenges. They had to work multiple jobs to make ends meet, all the while pouring their heart and soul into building their brand. Despite the odds, they remained committed to their vision and persevered, driven by their passion and determination.
Their big break came when they landed their first major contract with a prominent hospitality chain. The deal was a game-changer for Space Wood, providing the company with the much-needed exposure and credibility. From there, the company grew rapidly, with Vivek and Kirit’s innovative approach to modular furniture design and production resonating with customers across the country.
So, what sets Space Wood apart from other furniture companies? According to Vivek and Kirit, it’s their relentless focus on innovation and quality. They invested heavily in research and development, experimenting with new materials and designs to create products that were not only stylish but also functional and durable. This commitment to excellence paid off, as Space Wood’s products quickly gained a reputation for being among the best in the industry.
Another key factor in Space Wood’s success is its ability to adapt to changing market trends and customer needs. Vivek and Kirit are firm believers in the importance of staying Agile and responsive to customer feedback, which has enabled them to stay ahead of the competition and maintain a strong market presence.
Today, Space Wood is a household name in India, with a presence in over 50 cities and a team of over 500 employees. The company’s products are used in some of the country’s most iconic hotels, restaurants, and offices, and its brand is synonymous with quality and innovation.
So, what’s the secret to Space Wood’s success? According to Vivek and Kirit, it’s all about fearlessness. They believe that taking calculated risks and being willing to challenge the status quo is essential for any business looking to achieve greatness.
“Fearlessness is the key to better business development,” says Vivek. “If you’re not willing to take risks and push the boundaries, you’ll never know what you’re capable of achieving.”
Kirit adds, “We’ve faced our fair share of challenges and setbacks over the years, but we’ve never let fear hold us back. Instead, we’ve used those challenges as opportunities to learn and grow, and that’s what has enabled us to build a brand that’s truly remarkable.”
As entrepreneurs, Vivek and Kirit’s story is a shining example of what can be achieved with courage, vision, and relentless effort. Their journey is a testament to the power of innovation and perseverance, and a reminder that even with humble beginnings, we can achieve greatness if we’re willing to take the leap and chase our dreams.
Source: https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
