Nagpur Duo Builds ₹250 Cr Brand with Courage & Vision
In the world of entrepreneurship, there are many stories of rags-to-riches, but few can match the remarkable journey of Vivek Deshpande and Kirit Joshi, two fearless engineers from Nagpur who founded Space Wood in 1994 with limited funds and a bold ambition. Through risk-taking, resilience, and innovation in modular furniture, they turned challenges into a ₹250 crore enterprise. Their journey proves that courage, vision, and relentless effort can turn dreams into reality – even with humble beginnings.
The idea of Space Wood was born out of a fundamental question: “Why not?” Why not challenge the conventional norms of furniture design and manufacturing? Why not create products that were not only functional but also aesthetically pleasing and sustainable? Why not, indeed. And so, Vivek and Kirit embarked on a journey that would change the face of the furniture industry in India.
The early days were not easy. The duo had to face numerous challenges, from securing funding to finding the right talent, to overcoming the skepticism of potential customers. But they refused to give up. They worked tirelessly, often for 18 hours a day, to turn their vision into a reality. They poured their heart and soul into the business, and slowly but surely, Space Wood started to gain traction.
The turning point came when they launched their first product, a modular furniture system that was designed to be flexible, customizable, and eco-friendly. The product was an instant hit, and soon, orders started pouring in from all over the country. The duo’s bold move to challenge the status quo had paid off, and Space Wood was on its way to becoming a household name.
But even as they achieved success, Vivek and Kirit never lost sight of their core values. They remained committed to their vision of creating a sustainable and responsible business that would make a positive impact on society. They focused on using eco-friendly materials, reducing waste, and promoting energy efficiency in their products.
As the years went by, Space Wood continued to grow and expand. The duo diversified their product range, entered new markets, and established a strong presence in the country. They also invested heavily in research and development, staying ahead of the curve in terms of technology and design.
Today, Space Wood is a ₹250 crore brand, with a presence in over 100 cities across India. The company has won numerous awards and accolades, including the prestigious “Best Furniture Brand” award at the India Trade Promotion Organisation’s (ITPO) India International Trade Fair.
But more importantly, Space Wood has become a symbol of what can be achieved with courage, vision, and relentless effort. Vivek and Kirit’s journey is a testament to the power of entrepreneurship, and a reminder that even the most ambitious dreams can become a reality with the right mindset and attitude.
In an interview with Ascendants, Vivek Deshpande, Co-Founder, Space Wood, shared his insights on the key factors that contributed to the company’s success. “First and foremost, it was our willingness to take risks. We didn’t let fear hold us back. We were bold in our approach, and that paid off. Secondly, we remained committed to our core values of sustainability and social responsibility. We never compromised on our values, even when it was tough. And finally, we were relentless in our pursuit of excellence. We never gave up, and that’s what ultimately led us to success.”
Kirit Joshi, Co-Founder, Space Wood, echoed these sentiments. “Our journey was not without its challenges, but we never lost sight of our vision. We remained focused on what we wanted to achieve, and we worked tirelessly to make it happen. We also surrounded ourselves with a talented team of professionals who shared our vision and were committed to our values. That’s been a key factor in our success.”
The story of Space Wood is a reminder that entrepreneurship is not just about starting a business; it’s about creating a movement. It’s about challenging the status quo, taking risks, and pushing the boundaries of what’s possible. And it’s about staying true to your values and vision, even when the going gets tough.
As Vivek and Kirit’s journey shows, courage, vision, and relentless effort can turn even the most ambitious dreams into reality. And that’s a lesson that can be applied to any field, any industry, and any endeavor.
Source:
https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
