Mason & Co: India’s Ethical Vegan Chocolate from Auroville
The world of chocolate is often associated with rich, velvety textures and decadent flavors, but for many, the thought of indulging in a delicious chocolate treat comes with a guilty conscience. The environmental impact of cocoa farming, the treatment of cacao farmers, and the use of animal products in chocolate-making processes can be overwhelming. However, one brand is changing the game by offering a guilt-free, sustainable, and ethical vegan chocolate experience – Mason & Co. from Auroville.
Founded by Jane Mason, Mason & Co. is a woman-led vegan chocolate brand that empowers local women, supports farmers, and uses eco-friendly packaging. This bean-to-bar chocolate brand is making waves in the Indian chocolate scene with its bold flavors and commitment to ethical, sustainable indulgence.
Auroville – A Hub for Sustainable Living
Auroville, a international township in southern India, is a unique experiment in sustainable living. Founded in 1968, Auroville is a self-sufficient community that aims to create a better world through the principles of unity, equality, and harmony. It’s no surprise that Mason & Co. was born in this hub of sustainable living, where the brand’s values of social responsibility, environmental stewardship, and community empowerment are deeply ingrained.
Empowering Local Women
Mason & Co.’s commitment to empowering local women is evident in its very foundation. Jane Mason, the brand’s founder, wanted to create a platform that would provide economic opportunities for women from underprivileged backgrounds. The brand’s production facility is located in the heart of Auroville, where local women are employed as chocolate-makers, ensuring that they receive fair wages and a safe working environment.
Supporting Farmers
Mason & Co. takes pride in its direct sourcing of high-quality cacao beans from small-scale farmers and cooperatives. This not only ensures that farmers receive a fair price for their produce but also promotes sustainable agriculture practices. The brand’s commitment to fair trade and sustainable sourcing is reflected in its certifications from organizations like Fairtrade and UTZ.
Eco-Friendly Packaging
In an industry where plastic packaging is the norm, Mason & Co. stands out for its eco-friendly approach. The brand uses biodegradable and compostable packaging materials, reducing its carbon footprint and minimizing waste. This commitment to sustainability is reflected in its packaging design, which features beautiful, hand-drawn illustrations of Indian flora and fauna.
Bold Flavors
Mason & Co.’s range of chocolate bars is a testament to the brand’s bold approach to flavor. From the intense, dark 85% Intense Dark to the savory, umami-rich Sea Salt, each bar is a masterclass in balancing flavors. The brand’s use of high-quality ingredients and innovative flavor combinations ensures that every bite is a delight for the taste buds.
The Future of Chocolate
Mason & Co.’s commitment to ethical, sustainable, and vegan chocolate-making is a beacon of hope in an industry that often prioritizes profit over principles. As consumers become more aware of the impact of their purchasing decisions, brands like Mason & Co. are leading the way in creating a more sustainable and responsible chocolate industry.
Conclusion
Mason & Co.’s story is a testament to the power of passion, purpose, and sustainability. This woman-led vegan chocolate brand is not only creating delicious, bold flavors but also empowering local women, supporting farmers, and promoting eco-friendly practices. If you’re looking for a chocolate brand that aligns with your values and taste buds, look no further than Mason & Co.
Source
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
