Mason & Co: India’s Ethical Vegan Chocolate from Auroville
As the world becomes increasingly conscious of the impact of our daily choices on the environment and society, the demand for sustainable and ethical products is on the rise. In the world of confectionery, one brand is leading the charge in offering not just delicious vegan chocolate but also a sense of social responsibility. Meet Mason & Co, a woman-led vegan chocolate brand from Auroville, India, that is redefining the chocolate-making process while empowering local women and promoting eco-friendly practices.
Founded by Jane Mason, Mason & Co is a bean-to-bar chocolate maker that sources high-quality cocoa beans from small-scale farmers, ensuring that the entire process is transparent, fair, and sustainable. From farm to table, the brand’s commitment to ethical practices is unparalleled, making it a standout in the industry.
The Story Behind Mason & Co
Jane Mason, a British entrepreneur, moved to Auroville, a small town in southern India, with a vision to create a chocolate brand that not only offered unique and delicious flavors but also made a positive impact on the local community. With a background in food science and a passion for sustainable living, Mason knew that she had to create a brand that not only tasted amazing but also did good.
Mason & Co was born in 2017, with a small batch of chocolate bars made in a tiny kitchen in Auroville. The brand quickly gained popularity among locals and tourists alike, thanks to its bold and innovative flavors, such as 85% Intense Dark and Sea Salt. The brand’s commitment to using only high-quality ingredients, sourced from local farmers and suppliers, further solidified its reputation as a leader in the industry.
Empowering Local Women
At the heart of Mason & Co’s mission is the empowerment of local women. The brand has created a network of women-led cooperatives, providing training and employment opportunities to women from disadvantaged backgrounds. These women are involved in every stage of the chocolate-making process, from sourcing cocoa beans to packaging and sales.
This initiative not only provides financial stability to these women but also gives them a sense of pride and ownership. As Jane Mason notes, “Women are often the backbone of any community, and we believe that they should be at the forefront of any business. By empowering local women, we are not only creating jobs but also breaking down social barriers.”
Supporting Sustainable Practices
Mason & Co is also committed to reducing its environmental footprint. The brand uses eco-friendly packaging, made from recycled materials and biodegradable, to minimize waste and reduce carbon emissions. The chocolate-making process itself is also designed to be energy-efficient, with a focus on using renewable energy sources whenever possible.
The brand’s commitment to sustainability extends to its supply chain as well. Mason & Co works closely with small-scale farmers, providing them with training and resources to improve their farming practices and increase their yields. This not only ensures a consistent supply of high-quality cocoa beans but also helps to promote fair trade and sustainable agriculture practices.
A Taste of Excellence
But what sets Mason & Co apart from other vegan chocolate brands is its bold and innovative flavor profile. From the rich, intense 85% Dark to the tangy and savory Sea Salt, every bar is a masterclass in flavor combination and balance.
The brand’s use of high-quality ingredients and attention to detail in the chocolate-making process is evident in every bite. Whether you’re a chocolate connoisseur or just looking to indulge in something new, Mason & Co’s vegan chocolate bars are sure to delight.
Conclusion
Mason & Co is a shining example of what it means to do good while doing well. This woman-led vegan chocolate brand is not just a delicious treat but also a force for positive change in the world. By empowering local women, supporting sustainable practices, and promoting fair trade, Mason & Co is redefining the chocolate-making process and setting a new standard for ethical indulgence.
Whether you’re in Auroville or anywhere else in the world, Mason & Co’s chocolate bars are a must-try for anyone looking to indulge in something truly exceptional. So go ahead, treat yourself to a bar (or two, or three…), and taste the difference that ethical and sustainable practices can make.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
