Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In the world of chocolate, where indulgence is often synonymous with excess, Mason & Co is a breath of fresh air. This woman-led vegan chocolate brand from Auroville is redefining the way we experience chocolate, by prioritizing ethical, sustainable practices and bold, innovative flavors.
Founded by Jane Mason, Mason & Co is more than just a chocolate brand – it’s a movement. With a commitment to empowering local women, supporting farmers, and reducing waste, every bar of Mason & Co chocolate is a testament to the power of responsible indulgence.
A Journey of Discovery
Jane Mason’s journey to creating Mason & Co began with a passion for chocolate-making and a desire to make a positive impact. Growing up in Auroville, a UNESCO-recognized town in southern India, Jane was surrounded by a community of like-minded individuals who shared her values. Together, they formed a collective that aimed to create a more sustainable and equitable world.
As Jane delved deeper into the world of chocolate-making, she realized the devastating impact that traditional chocolate production had on the environment and local communities. From deforestation to exploitation, the industry’s dark underbelly was a stark contrast to the joy and pleasure that chocolate brought to people’s lives.
Determined to make a difference, Jane set out to create a chocolate brand that would not only produce exceptional-tasting chocolate but also prioritize ethical and sustainable practices. And so, Mason & Co was born.
Bean-to-Bar Excellence
Mason & Co’s commitment to bean-to-bar excellence is evident in every bar. From sourcing high-quality, organic cocoa beans from small-scale farmers to carefully roasting and grinding them in-house, every step of the process is designed to showcase the unique flavors and characteristics of the beans.
The result is a range of bold, innovative flavors that are as unique as they are delicious. From the 85% Intense Dark, with its rich, velvety texture and deep, fruity notes, to the Sea Salt, with its subtle savory notes and crunchy texture, every bar is a testament to Jane’s expertise and dedication.
Empowering Local Women
At the heart of Mason & Co’s mission is a commitment to empowering local women. In a society where women are often marginalized and underrepresented, Jane’s goal is to create a platform that celebrates their skills, creativity, and contributions.
Through her brand, Jane provides training and employment opportunities for local women, teaching them the art of chocolate-making and encouraging them to take ownership of their work. The result is a team of talented, confident women who are not only skilled in chocolate-making but also proud of their role in the brand’s success.
Supporting Farmers
Mason & Co’s commitment to supporting farmers is another key aspect of its mission. By sourcing high-quality cocoa beans directly from small-scale farmers, Jane is able to provide them with a fair price for their beans, empowering them to invest in their communities and improve their livelihoods.
This approach not only benefits the farmers but also ensures that the cocoa beans are of the highest quality, with a unique flavor profile that is reflective of the region and the farmers who grew them.
Eco-Friendly Packaging
In an industry that is notorious for its waste and excess, Mason & Co is ahead of the curve when it comes to eco-friendly packaging. From biodegradable wrappers to recyclable packaging materials, every aspect of the brand’s packaging is designed to reduce waste and minimize its environmental impact.
Conclusion
Mason & Co is a shining example of what can be achieved when passion, creativity, and a commitment to social and environmental responsibility come together. By prioritizing ethical and sustainable practices, empowering local women, and producing exceptional-tasting chocolate, Jane Mason has created a brand that is not only a delight to the senses but also a force for good in the world.
As we indulge in the rich, velvety texture and bold, innovative flavors of Mason & Co’s chocolate, let us not forget the values that underpin this remarkable brand – values of compassion, creativity, and sustainability. For in the world of chocolate, Mason & Co is a beacon of hope and a reminder that even the most indulgent of pleasures can be a force for good.
News Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
