Mason & Co: India’s Ethical Vegan Chocolate from Auroville
India, with its rich cultural heritage and diverse wildlife, has recently emerged as a hub for artisanal and sustainable food products. Amidst this growing trend, Mason & Co, a woman-led vegan chocolate brand from Auroville, is making waves with its commitment to ethical and sustainable practices. Founded by Jane Mason, the brand is not only delicious but also empowering local women, supporting farmers, and using eco-friendly packaging.
Bean-to-Bar Chocolate: A Journey from Farm to Table
Mason & Co’s chocolate-making process is unlike any other. The brand sources high-quality cocoa beans from local farmers, ensuring that the entire process is transparent and traceable. From harvesting to roasting, grinding, and conching, every step is carefully controlled to bring out the unique flavors and aromas of the beans. This bean-to-bar approach allows Mason & Co to create unique and bold flavor profiles that set them apart from mass-produced chocolates.
Empowering Local Women
At the heart of Mason & Co’s mission is the empowerment of local women. The brand partners with women’s collectives and cooperatives to source cocoa beans, providing them with a stable income and a platform to showcase their skills. This not only benefits the women but also preserves traditional farming practices and supports rural development.
Jane Mason, the founder of Mason & Co, is deeply committed to this cause. She believes that by empowering women, the brand can create a positive impact on the community and promote sustainable development. “We believe that women are the backbone of any society, and they should be given the opportunity to thrive,” she says.
Sustainable Packaging
Mason & Co’s commitment to sustainability extends beyond its chocolate-making process. The brand uses eco-friendly packaging made from recycled materials, reducing its carbon footprint and minimizing waste. This not only helps to reduce plastic pollution but also supports the brand’s mission to promote environmentally responsible practices.
Innovative Flavors and Products
Mason & Co is known for its bold and innovative flavor profiles, which set it apart from other vegan chocolate brands. Their 85% Intense Dark chocolate is a particular favorite among chocolate enthusiasts, with its rich and complex flavors. The brand also offers a range of seasonal products, such as their Sea Salt bar, which is infused with a hint of sea salt and perfect for pairing with a cup of coffee or tea.
Auroville: A Hub for Sustainable Living
Auroville, a UNESCO-designated International Zone in southern India, is a hub for sustainable living and innovation. Founded in 1968, Auroville is home to a diverse community of artists, entrepreneurs, and environmentalists who share a vision of a sustainable future.
Mason & Co is proud to be a part of this community, where like-minded individuals come together to share knowledge, resources, and expertise. The brand’s partnership with local farmers, women’s collectives, and cooperatives is a testament to the power of collaboration and the importance of community-driven initiatives.
Conclusion
Mason & Co is a shining example of India’s growing vegan chocolate industry, which is committed to ethical and sustainable practices. The brand’s commitment to empowering local women, supporting farmers, and using eco-friendly packaging sets it apart from other chocolate brands. With its innovative flavors and products, Mason & Co is fast becoming a favorite among chocolate enthusiasts and those who share its values of sustainability and social responsibility.
For those looking to indulge in a delicious and ethical treat, Mason & Co is definitely worth trying. With its unique flavor profiles, sustainable packaging, and commitment to empowerment, this brand is leading the way in India’s bean-to-bar chocolate movement.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
