Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence often comes at the expense of the environment and animal welfare, Mason & Co stands out as a beacon of hope. This woman-led vegan chocolate brand from Auroville has been making waves with its bold flavors, eco-friendly packaging, and commitment to empowering local women and supporting farmers. In this blog post, we’ll delve into the story of Mason & Co and explore what sets it apart from the rest.
A Journey of Passion and Purpose
Mason & Co was founded by Jane Mason, a passionate chocolatier who has always been driven by a desire to make a positive impact. After years of working in the chocolate industry, Jane realized that the traditional model was often at odds with her values. She wanted to create a brand that not only produced delicious chocolate but also did good in the world.
Jane’s journey took her to Auroville, a unique experimental town in southern India that is home to people from all over the world who share a common vision of peace and sustainability. It was here that she discovered the perfect blend of creativity, community, and commitment to social and environmental responsibility.
Bean-to-Bar Chocolate Making
Mason & Co is a bean-to-bar chocolate maker, which means that they source high-quality cocoa beans directly from farmers and process them in-house. This approach allows them to have complete control over the quality of their chocolate and to ensure that the farmers receive a fair price for their beans.
The company works closely with a network of small-scale farmers in Tamil Nadu, India, who cultivate cocoa using sustainable methods. By cutting out intermediaries and working directly with the farmers, Mason & Co is able to offer a premium product while also supporting local communities.
Ethical and Sustainable Practices
Mason & Co is committed to ethical and sustainable practices in every aspect of its operations. The company uses eco-friendly packaging that is biodegradable and compostable, reducing waste and minimizing its carbon footprint.
The brand also prioritizes the empowerment of local women, providing them with training and employment opportunities in the chocolate-making process. This not only helps to support the local community but also promotes gender equality and social justice.
Bold Flavors and Unique Recipes
Mason & Co is known for its bold flavors, which are inspired by the rich cultural heritage of India. The company’s range includes unique recipes such as 85% Intense Dark, Sea Salt, and Spiced Orange, each of which is carefully crafted to showcase the best of Indian ingredients.
The 85% Intense Dark bar is a particular standout, with its rich, velvety texture and deep, dark flavor profile. The Sea Salt bar is another favorite, with its perfect balance of sweet and salty flavors. And the Spiced Orange bar is a festive treat, with its warm, aromatic spices and tangy orange notes.
Awards and Accolades
Mason & Co has received widespread recognition for its commitment to ethics and sustainability, as well as its delicious and innovative chocolate products. The brand has won several awards, including the prestigious “Best Bean-to-Bar Chocolate” award at the 2019 India Food Forum.
Conclusion
Mason & Co is a shining example of what can be achieved when passion, purpose, and commitment come together. This woman-led vegan chocolate brand from Auroville is a beacon of hope for those who believe that indulgence can be both delicious and responsible.
By sourcing high-quality cocoa beans from small-scale farmers, using eco-friendly packaging, and empowering local women, Mason & Co is making a positive impact on the environment and the community. And with its bold flavors and unique recipes, the brand is also delighting chocolate lovers around the world.
If you’re looking for a chocolate brand that combines taste, ethics, and sustainability, look no further than Mason & Co. With its commitment to making a difference, this brand is sure to be a game-changer in the world of chocolate.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
