Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence often comes with a heavy price tag, Mason & Co. is a breath of fresh air. This woman-led vegan chocolate brand from Auroville, India, is redefining the art of chocolate-making by empowering local women, supporting farmers, and using eco-friendly packaging. Founded by Jane Mason, Mason & Co. is a pioneer in the world of bean-to-bar vegan chocolate, offering a range of bold flavors that will tantalize your taste buds and satisfy your sweet tooth.
A Journey of Passion and Purpose
Jane Mason’s journey into the world of chocolate began when she discovered the rich flavors and aromas of Indian coffee and chocolate. As a passionate entrepreneur, she wanted to create a brand that not only paid homage to her love for chocolate but also gave back to the community. Mason & Co. was born out of this passion and purpose, with a mission to create a sustainable and ethical chocolate brand that would make a positive impact on the environment and the people involved in the process.
Empowering Local Women
Mason & Co. is committed to empowering local women through its business model. The brand partners with a cooperative of women in Auroville, providing them with training and employment opportunities in the chocolate-making process. This not only helps to create a sustainable income stream for these women but also promotes gender equality and social justice. By empowering local women, Mason & Co. is contributing to the economic development of the community and promoting a more equitable society.
Sourcing High-Quality Ingredients
Mason & Co. is dedicated to using only the finest, high-quality ingredients in its chocolate-making process. The brand sources its cocoa beans from small-scale farmers in India, ensuring that the farmers receive a fair price for their products. This not only supports local agriculture but also promotes sustainable farming practices and helps to preserve the rich biodiversity of Indian cocoa. The brand’s commitment to sourcing high-quality ingredients results in a richer, more complex flavor profile that is unparalleled in the world of vegan chocolate.
Eco-Friendly Packaging
In an industry that is notorious for its waste and environmental impact, Mason & Co. is leading the way in sustainable packaging. The brand uses eco-friendly packaging materials, such as biodegradable wrappers and compostable boxes, to minimize its carbon footprint. This not only reduces waste but also promotes a more circular economy, where resources are used efficiently and waste is minimized.
Bold Flavors and Innovative Recipes
Mason & Co. is known for its bold flavors and innovative recipes, which are inspired by the rich cultural heritage of India. From the 85% Intense Dark to the Sea Salt, each bar is a masterclass in flavor combination and texture. The brand’s use of unique ingredients, such as cardamom and saffron, adds a depth and complexity to its chocolate that is unmatched in the world of vegan chocolate.
Conclusion
Mason & Co. is a game-changer in the world of vegan chocolate. With its commitment to empowering local women, sourcing high-quality ingredients, and using eco-friendly packaging, the brand is redefining the art of chocolate-making. By choosing Mason & Co., you are not only indulging in a delicious and unique chocolate experience but also supporting a brand that is making a positive impact on the environment and the community.
Sources:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
