Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence is often synonymous with excess, it’s refreshing to come across a brand that embodies the opposite. Mason & Co, a woman-led vegan chocolate brand from Auroville, India, is a beacon of sustainability, ethics, and deliciousness. Founded by Jane Mason, this bean-to-bar chocolate maker is not only a treat for the taste buds but also a testament to the power of social entrepreneurship.
A Journey of Empowerment
Jane Mason’s journey began over a decade ago, when she moved to Auroville, an international town in southern India, to explore her passion for chocolate-making. With a background in business and a love for sustainability, Jane saw an opportunity to create a brand that not only produced high-quality chocolate but also empowered local women and supported farmers.
Mason & Co is a result of Jane’s dedication to her vision. The brand has created a platform for local women to learn new skills, earn a steady income, and take pride in their work. Through their training program, women are equipped with the necessary skills to become chocolate-makers, ensuring that they can take control of their own lives and contribute to their community.
Eco-Friendly Packaging
In addition to empowering local women, Mason & Co is committed to reducing its carbon footprint. The brand uses eco-friendly packaging materials, ensuring that every bar of chocolate is wrapped in biodegradable and compostable materials. This commitment to sustainability extends to their sourcing practices as well. Mason & Co works closely with small-scale farmers to source high-quality cacao beans, promoting fair trade practices and supporting local agriculture.
Bold Flavours and Undeterred Quality
Mason & Co’s range of vegan chocolate bars is a testament to the brand’s commitment to flavor and quality. The 85% Intense Dark bar is a standout, with its bold and rich flavor profile that’s sure to satisfy even the most discerning palate. The Sea Salt bar is another favorite, with its perfect balance of sweet and salty notes. Each bar is crafted with the finest ingredients, carefully selected to ensure that every bite is a delight.
A Champion of Ethical and Sustainable Indulgence
Mason & Co is more than just a chocolate brand – it’s a movement. The brand’s commitment to ethics, sustainability, and social responsibility sets a new standard for the industry. By choosing Mason & Co, consumers are not only treating themselves to delicious chocolate but also supporting a brand that’s dedicated to making a positive impact.
In a world where indulgence is often associated with excess, Mason & Co is a refreshing alternative. The brand’s focus on sustainability, ethics, and social responsibility makes it a beacon of hope for those who crave delicious, high-quality chocolate without sacrificing their values.
Conclusion
Mason & Co is a shining example of what it means to be a socially responsible business. By empowering local women, supporting farmers, and using eco-friendly packaging, the brand is redefining the way we think about indulgence. Whether you’re a chocolate lover or simply someone who cares about making a positive impact, Mason & Co is a brand worth exploring.
News Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
