Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence is often associated with animal products, Mason & Co is breaking free from the norm by offering India’s finest bean-to-bar vegan chocolate. Founded by Jane Mason, this woman-led brand is not only empowering local women but also supporting farmers and using eco-friendly packaging. With bold flavors like 85% Intense Dark and Sea Salt, Mason & Co is championing ethical, sustainable indulgence in every bar.
Auroville, a unique international city in southern India, is home to Mason & Co. This intentional community, founded in 1968, is dedicated to human unity and sustainable living. It’s no surprise that Jane Mason, an Australian expat, found inspiration in this space to create a brand that not only promotes veganism but also supports the local community.
The journey of Mason & Co began when Jane, a passionate chocolatier, started experimenting with different flavor profiles and ingredients. What started as a hobby soon turned into a passion project, and she began selling her creations at local markets in Auroville. Encouraged by the positive response, Jane decided to take the leap and start her own business.
Today, Mason & Co is a force to be reckoned with in the Indian chocolate industry. The brand’s commitment to using high-quality, sustainably sourced ingredients and environmentally friendly packaging has earned it a loyal following among chocolate enthusiasts. But what sets Mason & Co apart is its focus on empowering local women and supporting farmers.
Jane Mason’s vision for Mason & Co is not just about creating delicious vegan chocolate but also about creating a positive impact on the community. To achieve this, she has established partnerships with local women’s cooperatives and farmers’ associations. These partnerships not only provide a stable income for the women and farmers but also ensure that the brand is sourcing its ingredients in the most ethical and sustainable way possible.
The result is a range of mouth-watering chocolates that not only tantalize the taste buds but also support marginalized communities. Mason & Co’s 85% Intense Dark, for instance, is made from high-quality cocoa beans sourced from small-scale farmers in India. The brand’s Sea Salt bar, on the other hand, features coarse sea salt harvested from the coast of Tamil Nadu.
Mason & Co’s commitment to sustainability extends beyond its sourcing practices. The brand’s packaging is eco-friendly, with biodegradable wrappers and minimal waste generation. This not only reduces the brand’s carbon footprint but also aligns with its values of living in harmony with the environment.
In an increasingly crowded market, Mason & Co is carving out a niche for itself by offering a unique blend of quality, sustainability, and social responsibility. The brand’s focus on empowering local women and supporting farmers sets it apart from other vegan chocolate brands, making it a standout in the industry.
As the world becomes increasingly aware of the impact of their consumption choices, brands like Mason & Co are leading the charge towards a more sustainable and ethical approach to indulgence. By choosing Mason & Co, consumers are not only treating themselves to delicious vegan chocolate but also supporting a brand that is committed to making a positive impact on the world.
In conclusion, Mason & Co is more than just a vegan chocolate brand – it’s a movement. Founded by Jane Mason, this woman-led brand is empowering local women, supporting farmers, and using eco-friendly packaging to promote ethical, sustainable indulgence. With its focus on quality, sustainability, and social responsibility, Mason & Co is a shining example of what it means to live according to your values.
Source: https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
