Mason & Co: India’s Ethical Vegan Chocolate from Auroville
When it comes to indulging in delicious, high-quality chocolate, many of us are often faced with a dilemma: do we choose a brand that aligns with our values, or do we opt for a well-known name that might not quite meet our expectations? In the world of vegan chocolate, this dilemma is especially pertinent, as many popular brands may not cater to the dietary requirements of vegans or prioritize sustainability. However, there is one brand that is changing the game: Mason & Co, a woman-led vegan chocolate brand from Auroville, India.
Founded by Jane Mason, Mason & Co is a bean-to-bar chocolate brand that is dedicated to empowering local women, supporting farmers, and using eco-friendly packaging. With a range of bold flavors like 85% Intense Dark and Sea Salt, Mason & Co is redefining the concept of ethical, sustainable indulgence in every bar.
A Journey of Passion and Purpose
Jane Mason, the founder of Mason & Co, has always been passionate about food and sustainability. Growing up in a family that valued community and social responsibility, Jane was inspired to create a business that would not only bring people together but also make a positive impact on the environment and local communities. After years of working in the chocolate industry, Jane decided to take the plunge and start her own brand, Mason & Co.
With a focus on bean-to-bar chocolate making, Mason & Co sources high-quality cacao beans from local farmers and carefully roasts and grinds them in-house. This approach not only ensures that the chocolate is of the highest quality but also supports the local farming community and promotes sustainable agriculture practices.
Empowering Local Women
Mason & Co is not just about creating delicious chocolate; it’s also about empowering local women. The brand works closely with local women’s cooperatives to source ingredients and provide training and employment opportunities. By doing so, Mason & Co is not only promoting gender equality but also supporting the economic empowerment of women in the region.
In an interview with Ascendants, Jane Mason emphasized the importance of empowering local women: “Our mission is not just to create great chocolate but to also create a positive impact on the community. By working with local women’s cooperatives, we’re not only supporting the local economy but also promoting gender equality and empowering women to take control of their own lives.”
Sustainable Packaging and Practices
At Mason & Co, sustainability is at the heart of everything they do. The brand uses eco-friendly packaging made from compostable materials, reducing waste and minimizing its carbon footprint. Additionally, Mason & Co is committed to minimizing its energy consumption and using renewable energy sources whenever possible.
In an effort to reduce its environmental impact, Mason & Co has also implemented a number of sustainable practices in its operations. From sourcing locally grown ingredients to reducing water consumption, the brand is dedicated to reducing its ecological footprint.
Bold Flavors and Innovative Recipes
Mason & Co is not just about being sustainable; it’s also about creating bold, innovative, and delicious chocolate flavors. With a range of unique flavors like 85% Intense Dark and Sea Salt, the brand is redefining the world of vegan chocolate.
The 85% Intense Dark is a rich, smooth chocolate with a deep, velvety texture. Made with a blend of Indian and international cacao beans, this chocolate is perfect for those who crave a strong, intense flavor. The Sea Salt, on the other hand, is a lighter, creamier chocolate with a touch of sea salt that adds a subtle savory note to the rich, velvety texture.
Conclusion
Mason & Co is a true champion of ethical, sustainable indulgence in every bar. Founded by Jane Mason, the brand is dedicated to empowering local women, supporting farmers, and using eco-friendly packaging. With its bold flavors and innovative recipes, Mason & Co is redefining the world of vegan chocolate and showing us that indulgence doesn’t have to compromise our values.
So, the next time you’re craving a delicious, high-quality vegan chocolate, look no further than Mason & Co. With its commitment to sustainability, social responsibility, and delicious flavor, Mason & Co is the perfect choice for anyone who wants to indulge in a little bit of luxury while making a positive impact on the world.
News Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
