Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where luxury is often associated with excess and exploitation, Mason & Co stands out as a beacon of hope and sustainability. This woman-led, vegan chocolate brand from Auroville, India, is revolutionizing the way we indulge in our sweet treats. Founded by Jane Mason, Mason & Co is not only dedicated to crafting bold, delicious chocolate bars but also to empowering local women, supporting farmers, and promoting eco-friendly packaging.
As you step into the world of Mason & Co, you’re immediately struck by the attention to detail and the passion that goes into every single bar. From the carefully selected, high-quality beans to the unique, small-batch roasting process, every step of the chocolate-making journey is a labor of love. And it’s this dedication to quality that sets Mason & Co apart from the rest.
The Birth of a Brand
Jane Mason, the founder of Mason & Co, has always been passionate about chocolate. Growing up in the UK, she was fascinated by the art of chocolate-making and spent years perfecting her craft. After moving to India, she discovered the rich, complex flavors of local beans and knew that she had to share them with the world. With a small loan from a local bank and a lot of hard work, Mason & Co was born.
Empowering Local Women
Mason & Co is more than just a chocolate brand – it’s a movement. The company is committed to empowering local women, providing them with training and employment opportunities in the chocolate-making process. This not only helps to create a more sustainable and equitable business model but also gives women a sense of pride and ownership.
Supporting Farmers
The brand’s commitment to sustainability extends to its sourcing practices as well. Mason & Co works directly with local farmers to source high-quality beans, ensuring that every bar is made with the finest ingredients. This direct-to-farmer approach not only benefits the farmers but also helps to preserve traditional farming practices and promote biodiversity.
Eco-Friendly Packaging
In an industry notorious for its wasteful packaging, Mason & Co stands out for its commitment to sustainability. The brand uses eco-friendly packaging made from recycled materials, reducing waste and minimizing its carbon footprint.
Bold Flavours
Mason & Co is known for its bold, unique flavors, which are inspired by the rich cultural heritage of India. From the intense, fruity notes of the 85% Intense Dark to the subtle, salty sweetness of the Sea Salt bar, every flavor is a masterclass in balance and complexity.
Awards and Accolades
Mason & Co’s commitment to quality and sustainability has not gone unnoticed. The brand has won numerous awards, including the prestigious International Chocolate Awards, and has been featured in leading publications such as The Economist and Forbes.
Conclusion
Mason & Co is more than just a chocolate brand – it’s a movement. With its commitment to empowering local women, supporting farmers, and promoting eco-friendly packaging, the brand is revolutionizing the way we think about indulgence. Whether you’re a chocolate aficionado or just looking for a guilt-free treat, Mason & Co has something for everyone.
So why settle for bland, mass-produced chocolate when you can indulge in a truly exceptional, artisanal treat? Look no further than Mason & Co, the finest bean-to-bar vegan chocolate brand in India.
News Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
