Mason & Co: India’s Ethical Vegan Chocolate from Auroville
When it comes to indulging in the rich and decadent world of chocolate, many of us often overlook the impact that our choices have on the environment and the communities involved in its production. However, Mason & Co, a woman-led vegan chocolate brand from Auroville, is changing the game by empowering local women, supporting farmers, and using eco-friendly packaging. Founded by Jane Mason, this Indian brand is championing ethical and sustainable indulgence in every bar.
Auroville, a UNESCO-designated International Town in southern India, is a hub for social entrepreneurship and sustainable living. It’s no surprise then that Mason & Co finds its roots in this vibrant community. Jane Mason, a passionate entrepreneur with a background in international development, was inspired to create a brand that not only produced high-quality chocolate but also had a positive impact on the environment and local communities.
Mason & Co’s journey began with a focus on fair trade and sustainable sourcing. The brand works closely with local farmers to source high-quality cacao beans, ensuring that they receive a fair price for their produce. This not only supports the farmers but also helps to promote sustainable agriculture practices and reduces the brand’s carbon footprint.
The brand’s commitment to sustainability extends beyond its sourcing practices. Mason & Co uses eco-friendly packaging, made from recycled materials and biodegradable inks, to minimize its environmental impact. This not only reduces waste but also sends a powerful message about the importance of taking care of our planet.
But what really sets Mason & Co apart is its commitment to empowering local women. The brand has created a women-led team, with many of its employees coming from underprivileged backgrounds. Through training and mentorship programs, Mason & Co is helping these women develop valuable skills and take control of their financial futures.
Mason & Co’s range of vegan chocolate bars is a testament to the brand’s commitment to innovation and quality. With bold flavors like 85% Intense Dark and Sea Salt, there’s something for every chocolate lover. The 85% Intense Dark bar is a masterclass in balance, with a rich, velvety texture and a deep, fruity flavor profile. The Sea Salt bar is a clever combination of sweet and savory, with a touch of flaky sea salt adding a delightful textural element.
But Mason & Co’s success isn’t just about the chocolate – it’s about the impact it’s having on the community. The brand’s commitment to fair trade and sustainable sourcing is helping to promote positive change in the cacao industry, and its empowerment of local women is creating a ripple effect of positivity throughout the community.
In an industry plagued by exploitation and inequality, Mason & Co is a beacon of hope. By putting people and the planet first, the brand is showing that it’s possible to make a profit while also doing good.
In conclusion, Mason & Co is more than just a vegan chocolate brand – it’s a movement. With its commitment to fair trade, sustainable sourcing, and empowering local women, the brand is championing ethical and sustainable indulgence in every bar. Whether you’re a chocolate lover or simply looking for a brand that shares your values, Mason & Co is definitely worth trying.
Source: https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
