Mason & Co: India’s Ethical Vegan Chocolate from Auroville
As the world becomes increasingly conscious of its impact on the environment and the welfare of animals, the demand for ethical and sustainable products has never been higher. When it comes to indulging in our favorite treats, many of us are now looking for options that not only taste amazing but also align with our values. That’s where Mason & Co, India’s finest bean-to-bar vegan chocolate brand, comes in.
Founded by Jane Mason in Auroville, a small town in the southern state of Tamil Nadu, Mason & Co is a woman-led brand that is shaking up the chocolate industry with its bold flavors, eco-friendly packaging, and commitment to empowering local women and supporting farmers.
A Journey of Passion and Sustainability
Jane Mason’s journey with chocolate began many years ago, when she discovered the art of bean-to-bar chocolate making while living in Europe. She was fascinated by the process of transforming raw cacao beans into rich, velvety chocolate and was determined to bring this art to India.
After years of research and experimentation, Mason & Co was born, with Jane at the helm. The brand’s mission is simple yet powerful: to create high-quality, ethical, and sustainable chocolate that not only delights the taste buds but also supports the local community and the environment.
Empowering Local Women and Supporting Farmers
Mason & Co’s commitment to ethical and sustainable practices extends beyond the chocolate-making process itself. The brand is deeply invested in empowering local women and supporting farmers.
In Auroville, where the brand is based, Mason & Co has established a network of local women who are trained in chocolate-making and other skills. These women are not only employed by the brand but also receive fair wages and opportunities for professional growth.
In addition, Mason & Co sources its cacao beans from small-scale farmers in India and around the world. The brand works closely with these farmers to ensure that they receive a fair price for their beans and are supported in their efforts to improve their farming practices.
Bold Flavors and Eco-Friendly Packaging
Mason & Co’s chocolate bars are known for their bold flavors, which range from the intense 85% Dark to the savory Sea Salt. Each bar is handcrafted in small batches, using only the finest ingredients and a commitment to quality that is unmatched in the industry.
But what really sets Mason & Co apart is its commitment to eco-friendly packaging. The brand’s bars are wrapped in biodegradable and compostable material, reducing its carbon footprint and minimizing waste.
A New Era in Indian Chocolate
Mason & Co is not just a chocolate brand; it’s a movement. It’s a reminder that even the smallest actions can have a profound impact on the world around us.
As India’s finest bean-to-bar vegan chocolate brand, Mason & Co is leading the charge towards a more sustainable and ethical future. Its commitment to empowering local women, supporting farmers, and reducing waste is a beacon of hope for a brighter, more compassionate world.
So next time you’re in the mood for a sweet treat, consider reaching for a Mason & Co chocolate bar. Not only will you be indulging in some of the finest chocolate India has to offer, but you’ll also be supporting a brand that is dedicated to making a positive impact on the world.
Source: https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
