Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence is often synonymous with excess and harm to the environment, it’s refreshing to come across a brand that embodies the opposite. Mason & Co, a woman-led vegan chocolate brand from Auroville, is a shining example of how ethics, sustainability, and deliciousness can coexist in perfect harmony.
Founded by Jane Mason, Mason & Co is more than just a chocolate brand – it’s a movement. With a mission to empower local women, support farmers, and reduce waste, the brand is committed to creating a positive impact with every bar. In this blog post, we’ll delve into the world of Mason & Co, exploring what sets them apart and why they’re making waves in the Indian chocolate scene.
The Birth of a Brand
Jane Mason, a self-taught chocolatier, had always been passionate about chocolate-making. After years of experimentation and learning from her mistakes, she decided to turn her hobby into a career. Mason & Co was born in 2015, with Jane at the helm, determined to create a brand that not only delighted the taste buds but also did good for the world.
Ethical Chocolate-Making
Mason & Co’s approach to chocolate-making is unlike any other. The brand uses high-quality, fair-trade cocoa beans sourced from local farmers, ensuring that the farmers receive a fair price for their hard work. This not only supports the local economy but also promotes sustainable agriculture practices.
The chocolate-making process itself is also designed with ethics in mind. Mason & Co uses eco-friendly packaging, made from recycled materials, to reduce waste and minimize the brand’s carbon footprint. The packaging is also biodegradable, making it a guilt-free indulgence for those who crave rich, velvety chocolate.
Bold Flavours
Mason & Co is known for its bold and unique flavour profiles, which set it apart from other chocolate brands. The brand’s flagship product, 85% Intense Dark, is a game-changer. With its deep, rich flavour and smooth texture, it’s a chocolate lover’s dream come true.
Another standout flavour is Sea Salt, which adds a touch of sophistication to the brand’s already impressive repertoire. The combination of dark chocolate and flaky sea salt is a match made in heaven, making it a must-try for anyone who loves a good salted caramel.
The Power of Women
Jane Mason’s vision for Mason & Co extends beyond just creating delicious chocolate. She’s committed to empowering local women, providing them with training and employment opportunities in the chocolate-making process. This not only helps to break the cycle of poverty but also gives women a sense of pride and accomplishment.
Auroville Connection
Mason & Co’s connection to Auroville, a small town in southern India known for its spiritual and cultural diversity, is a significant part of the brand’s story. Auroville is a community that values unity, peace, and sustainability, and Mason & Co’s values align perfectly with these principles.
By being based in Auroville, Mason & Co is able to tap into the local community’s sense of cooperation and mutual support. This has allowed the brand to build strong relationships with local farmers, suppliers, and customers, creating a sense of community and shared purpose.
Conclusion
Mason & Co is a shining example of what it means to be an ethical and sustainable business. With its commitment to fair-trade practices, eco-friendly packaging, and women’s empowerment, the brand is redefining the way we think about indulgence.
Whether you’re a fellow chocolate lover or simply looking for a brand that aligns with your values, Mason & Co is definitely worth exploring. With its bold flavours, high-quality ingredients, and commitment to doing good, it’s a brand that’s sure to leave a lasting impression.
News Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
