Mason & Co: India’s Ethical Vegan Chocolate from Auroville
When it comes to indulging in the sweet, rich goodness of chocolate, many of us often overlook the fact that the industry has a significant impact on the environment and society. From deforestation to exploitation of labor, the traditional chocolate-making process is often shrouded in controversy. However, there is a brand that is changing the game by introducing a more sustainable and ethical approach to chocolate-making. Meet Mason & Co, a woman-led vegan chocolate brand from Auroville, India, that is making waves with its bold flavors and commitment to eco-friendly practices.
A Brand Born from Passion and Purpose
Founded by Jane Mason, Mason & Co started its journey as a small batch chocolate-making venture in Auroville, a intentional community in southern India that is known for its peace and yoga retreats. Jane, a passionate chocolate lover and entrepreneur, was determined to create a brand that not only produced delicious chocolate but also made a positive impact on the environment and society.
The brand’s name, Mason & Co, is a nod to Jane’s own surname and a symbol of her commitment to building a community-driven business. From the very beginning, Jane has been driven by a desire to empower local women, support small-scale farmers, and reduce waste in the chocolate-making process.
Sustainable Sourcing and Eco-Friendly Packaging
Mason & Co is committed to sustainable sourcing, which means that they work closely with small-scale farmers to source high-quality cocoa beans. By working directly with farmers, the brand ensures that the farmers receive a fair price for their beans, which helps to increase their income and improve their livelihoods.
The brand’s commitment to sustainability extends to its packaging as well. Mason & Co uses eco-friendly packaging made from recycled materials, which reduces waste and minimizes the brand’s carbon footprint. The packaging is also designed to be reusable, making it easy for customers to reduce waste and store their chocolate in a stylish and sustainable way.
Bold Flavors and Vegan Options
Mason & Co is known for its bold and unique flavors, which are carefully crafted to tantalize the taste buds. Some of the brand’s most popular flavors include 85% Intense Dark, which is made with high-quality cocoa beans and has a rich, intense flavor profile, and Sea Salt, which adds a touch of savory flavor to the chocolate.
The brand also offers a range of vegan options, making it easy for customers who follow a plant-based diet to indulge in their favorite treats. From dark chocolate bars to creamy truffles, Mason & Co’s vegan options are made with plant-based ingredients and are free from animal products.
Empowering Local Women
Mason & Co is committed to empowering local women through its business practices. The brand employs local women in its chocolate-making process, providing them with training and skills that help them to earn a steady income. This not only helps to improve the women’s livelihoods but also contributes to the local economy.
Awards and Accolades
Mason & Co’s commitment to sustainability and ethics has not gone unnoticed. The brand has received numerous awards and accolades for its innovative approach to chocolate-making. In 2020, Mason & Co was recognized as one of the top 10 vegan chocolate brands in the world by FoodBev Media, a leading publication in the food and beverage industry.
Conclusion
Mason & Co is a shining example of a brand that is committed to making a positive impact on the environment and society. By sourcing high-quality cocoa beans from small-scale farmers, using eco-friendly packaging, and empowering local women, the brand is changing the game when it comes to ethical and sustainable chocolate-making.
Whether you’re a chocolate lover or simply looking for a brand that aligns with your values, Mason & Co is definitely worth checking out. With its bold flavors, vegan options, and commitment to sustainability, this Indian brand is set to revolutionize the chocolate industry and inspire others to follow its lead.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
