Mason & Co: India’s Ethical Vegan Chocolate from Auroville
In a world where indulgence often comes at the cost of the environment and animal welfare, Mason & Co stands out as a beacon of hope. This woman-led vegan chocolate brand, founded by Jane Mason in Auroville, is redefining the very concept of ethical indulgence. By empowering local women, supporting farmers, and using eco-friendly packaging, Mason & Co is revolutionizing the way we think about chocolate.
Located in the heart of Auroville, a UNESCO-recognized International Town in southern India, Mason & Co is a bean-to-bar chocolate maker that has gained a reputation for its bold and unique flavours. From the intense 85% Dark to the savory Sea Salt, each bar is a testament to the brand’s commitment to quality and sustainability.
So, what sets Mason & Co apart from other vegan chocolate brands?
Empowering Local Women
At the core of Mason & Co’s philosophy is the empowerment of local women. Jane Mason, the founder, is dedicated to creating a platform where women can develop their skills, build their confidence, and become financially independent. The brand’s training program, which focuses on chocolate-making, packaging, and sales, has already empowered numerous women in Auroville. These women not only play a vital role in the production process but also contribute to the brand’s growth and development.
Supporting Farmers
Mason & Co’s commitment to sustainability extends beyond its production methods to its sourcing practices. The brand works closely with local farmers to source high-quality cocoa beans, ensuring that the farmers receive a fair price for their produce. This not only benefits the farmers but also supports the local economy and promotes eco-friendly agriculture practices.
Eco-Friendly Packaging
In an industry notorious for its wasteful packaging, Mason & Co is leading the charge towards sustainability. The brand uses biodegradable and compostable packaging materials, reducing its carbon footprint and minimizing waste. This commitment to eco-friendliness is reflected in every aspect of the brand’s operations, from the sourcing of materials to the disposal of packaging waste.
Bold Flavours and Quality Ingredients
Mason & Co’s unique flavour profile is a result of its commitment to using only the finest quality ingredients. The brand’s 85% Intense Dark, for example, is made with cocoa beans from small-scale farmers in Madhya Pradesh, India. The rich, velvety texture and deep, fruity flavours are a testament to the brand’s dedication to quality and craftsmanship.
The Sea Salt bar, another popular flavour, combines the sweetness of the cocoa with the subtle crunch of sea salt. This unique combination has gained a loyal following among chocolate enthusiasts, who appreciate the brand’s willingness to experiment and push the boundaries of traditional chocolate-making.
Conclusion
Mason & Co is a shining example of what it means to be an ethical and sustainable business. By empowering local women, supporting farmers, and using eco-friendly packaging, the brand is redefining the way we think about indulgence. With its bold flavours and commitment to quality, Mason & Co is a must-try for anyone who loves chocolate and cares about the environment.
As we navigate the complexities of our world, it’s brands like Mason & Co that remind us that we can make a difference, one delicious bar of chocolate at a time.
Source: https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
