Mason & Co: India’s Ethical Vegan Chocolate from Auroville
As the world continues to grapple with the consequences of climate change, social injustice, and environmental degradation, it’s heartening to see businesses emerge that prioritize sustainability, social responsibility, and community development. One such brand that has captured our attention is Mason & Co, a woman-led vegan chocolate brand from Auroville, India. Founded by Jane Mason, Mason & Co is more than just a chocolate company – it’s a movement towards ethical, sustainable indulgence in every bar.
A Bean-to-Bar Approach
Mason & Co takes pride in its bean-to-bar approach, which ensures that every step of the chocolate-making process is done with care and attention to detail. From sourcing high-quality cocoa beans from small-scale farmers to roasting, grinding, and conching, the brand’s commitment to quality is unmatched. The result is a range of bold, complex, and delicious vegan chocolates that are free from artificial additives, preservatives, and animal products.
Empowering Local Women
What sets Mason & Co apart, however, is its commitment to empowering local women. The brand partners with women’s cooperatives in rural India to source its cocoa beans, providing them with fair prices and training to improve their agricultural practices. This not only benefits the farmers but also helps to reduce poverty and inequality in rural communities. By supporting local women, Mason & Co is contributing to the economic empowerment of women, which has far-reaching benefits for society as a whole.
Eco-Friendly Packaging
In keeping with its commitment to sustainability, Mason & Co uses eco-friendly packaging made from recycled materials. The brand’s bars come wrapped in biodegradable paper, eliminating the need for plastic wrapping and reducing waste. This might seem like a small detail, but it’s a crucial step towards reducing the environmental impact of our daily habits.
Flavor Profile
Mason & Co’s chocolates are known for their bold flavors, which are a result of the brand’s commitment to using high-quality cocoa beans. The 85% Intense Dark bar is a standout, with notes of dark fruit, spices, and a hint of smokiness. The Sea Salt bar is another favorite, with a perfect balance of sweet and salty flavors. These unique flavor profiles are a testament to the brand’s expertise in chocolate-making and its willingness to experiment with new and exciting flavor combinations.
A Sustainable Future
As consumers increasingly prioritize sustainability and social responsibility, Mason & Co is well-positioned to capitalize on this trend. The brand’s commitment to ethical sourcing, eco-friendly packaging, and community development sets it apart from other chocolate companies. By supporting Mason & Co, consumers are not only indulging in delicious vegan chocolate but also contributing to a more sustainable future.
Conclusion
Mason & Co is a shining example of what it means to be a responsible business. Founded by Jane Mason, the brand has disrupted the chocolate industry with its bold flavors, eco-friendly packaging, and commitment to social responsibility. By empowering local women, supporting small-scale farmers, and reducing waste, Mason & Co is making a positive impact on the world. If you’re looking for a chocolate brand that truly cares about the environment and the people involved in the production process, look no further than Mason & Co.
Source:
https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
