Mason & Co: India’s Ethical Vegan Chocolate from Auroville
As the world becomes increasingly conscious of its impact on the environment, social responsibility, and animal welfare, many consumers are seeking out products that align with their values. One such brand that has captured the attention of chocolate lovers is Mason & Co, a woman-led vegan chocolate brand from Auroville, India. Founded by Jane Mason, Mason & Co is not only a testament to the power of entrepreneurship but also a pioneer in championing ethical, sustainable indulgence in every bar.
Auroville: A Hub for Social Entrepreneurship
Auroville, a unique international city in southern India, has long been a hub for social entrepreneurship. Founded in 1968 by a French philosopher, Mirra Alfassa, also known as “The Mother,” Auroville is a place where people from different backgrounds and cultures come together to create a society that is self-sufficient and sustainable. The city is home to numerous social enterprises, NGOs, and community-driven initiatives that focus on education, healthcare, and environmental conservation.
Mason & Co is a shining example of Auroville’s entrepreneurial spirit. Founded in 2012 by Jane Mason, a British entrepreneur with a passion for social justice and sustainability, the brand has grown to become one of India’s finest bean-to-bar vegan chocolate makers.
Empowering Local Women
Mason & Co is not just a chocolate brand; it’s a movement that empowers local women to take control of their lives. The brand has created a network of women who work together to source high-quality cocoa beans, create unique flavor profiles, and handcraft each bar with love and care. By providing jobs and training to these women, Mason & Co has not only created a sustainable business model but also contributed to the economic empowerment of the local community.
Supporting Farmers
Mason & Co is committed to supporting local farmers and small-scale producers. The brand works closely with farmers to source high-quality cocoa beans, ensuring that they receive fair prices for their produce. This not only benefits the farmers but also supports the local economy and promotes sustainable agriculture practices.
Eco-Friendly Packaging
In an era where single-use plastics are being phased out, Mason & Co has taken the initiative to use eco-friendly packaging. The brand uses biodegradable and compostable packaging materials, reducing its carbon footprint and promoting a waste-free future.
Bold Flavors and Unique Recipes
Mason & Co is known for its bold flavors and unique recipes. The brand’s flagship product, 85% Intense Dark, is a game-changer in the world of vegan chocolate. The rich, velvety chocolate is made with high-quality cocoa beans and has a deep, intense flavor profile that will tantalize your taste buds. Another popular product is Sea Salt, which combines the sweetness of chocolate with the savory flavor of sea salt. These unique flavor profiles set Mason & Co apart from other vegan chocolate brands and make it a favorite among chocolate connoisseurs.
Championing Ethical and Sustainable Indulgence
Mason & Co is more than just a chocolate brand; it’s a movement that champions ethical and sustainable indulgence. The brand’s commitment to empowering local women, supporting farmers, and using eco-friendly packaging sets a new standard for the chocolate industry. As consumers increasingly demand more from the products they purchase, Mason & Co is leading the way in creating a more responsible and sustainable food system.
Conclusion
Mason & Co is a shining example of what can be achieved when passion, purpose, and sustainability come together. The brand’s commitment to empowering local women, supporting farmers, and using eco-friendly packaging is a beacon of hope for a more responsible and sustainable future. Whether you’re a chocolate lover or simply someone who cares about the world we live in, Mason & Co is a brand worth supporting.
Source: https://ascendants.in/small_business/mason-co-indias-finest-bean-to-bar-vegan-chocolate-brand/
