Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the personal care market, Mamaearth, a leading skincare brand, has acquired Reginald Men, a young and fast-growing men’s grooming brand, for a whopping ₹195 crore. This strategic acquisition marks Mamaearth’s foray into the men’s grooming segment, a market that has been witnessing rapid growth in recent years.
Reginald Men, founded in 2022, has been making waves in the men’s grooming space with its innovative products and strong online presence. The brand has already crossed ₹70 crore in annual revenue, a testament to its popularity among men in India, particularly in South India where it has built a strong traction. One of its flagship products, Helios sunscreen, has become one of the most searched-for men’s sunscreens in India, demonstrating the brand’s ability to create products that resonate with its target audience.
The acquisition of Reginald Men is a strategic move by Mamaearth to strengthen its skincare portfolio and tap into the growing demand for men’s grooming products. Mamaearth, which has been a pioneer in the natural and organic skincare space, has been looking to expand its offerings to cater to a wider audience. With Reginald Men on board, Mamaearth will now have a strong presence in the men’s grooming segment, which is expected to drive growth and increase its market share.
The men’s grooming market in India has been growing at a rapid pace, driven by increasing awareness about personal grooming and the rise of online shopping. According to industry estimates, the men’s grooming market in India is expected to reach ₹1.5 lakh crore by 2025, growing at a CAGR of 15%. With Reginald Men’s strong presence in South India and its popular products, Mamaearth is well-positioned to tap into this growing market and expand its customer base.
The acquisition is also expected to benefit Reginald Men, which will now have access to Mamaearth’s strong distribution network and resources. Reginald Men’s products will be available across Mamaearth’s online and offline channels, including its website, e-commerce platforms, and retail stores. This will enable Reginald Men to expand its reach and increase its sales, while also leveraging Mamaearth’s expertise in marketing and branding.
The deal is also a testament to the growing trend of consolidation in the personal care industry, where larger players are acquiring smaller, niche brands to expand their offerings and increase their market share. With the acquisition of Reginald Men, Mamaearth has demonstrated its commitment to growth and expansion, and its willingness to invest in new and innovative brands that align with its values and vision.
In conclusion, Mamaearth’s acquisition of Reginald Men is a significant move that marks the company’s entry into the men’s grooming segment. With Reginald Men’s strong presence in South India and its popular products, Mamaearth is well-positioned to tap into the growing demand for men’s grooming products and increase its market share. The deal is expected to benefit both companies, with Reginald Men gaining access to Mamaearth’s resources and distribution network, and Mamaearth expanding its skincare portfolio and strengthening its presence in the personal care market.
Source:
https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
About the Author
