Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the Indian personal care market, Mamaearth, a leading skincare brand, has acquired Reginald Men, a young and promising men’s grooming brand, for a whopping ₹195 crore. This strategic acquisition marks Mamaearth’s entry into the men’s grooming segment, which is poised for rapid growth in the coming years.
Reginald Men, founded in 2022, has already made a name for itself in the men’s grooming space, particularly in South India, where it has built a strong traction. The brand has achieved an impressive annual revenue of over ₹70 crore, demonstrating its potential for growth and scalability. One of its flagship products, Helios sunscreen, has become one of the most searched-for men’s sunscreens in India, reflecting the brand’s ability to create products that resonate with its target audience.
The acquisition of Reginald Men is a strategic move by Mamaearth to strengthen its skincare portfolio and expand its reach into the men’s grooming segment. Mamaearth, which has already established itself as a leading player in the skincare market, is now poised to leverage Reginald Men’s expertise and product offerings to tap into the growing demand for men’s grooming products.
The men’s grooming market in India is expected to witness significant growth in the coming years, driven by increasing awareness about personal care and grooming among men. The market is projected to reach ₹35,000 crore by 2025, growing at a CAGR of 15%. With the acquisition of Reginald Men, Mamaearth is well-positioned to capitalize on this trend and establish itself as a major player in the men’s grooming segment.
Reginald Men’s product portfolio, which includes a range of skincare and grooming products, will be integrated into Mamaearth’s existing product lineup. The brand’s popular products, such as Helios sunscreen, will continue to be sold under the Reginald Men brand name, while also being available on Mamaearth’s online platform.
The acquisition is expected to benefit both Mamaearth and Reginald Men, as it will enable them to leverage each other’s strengths and expertise. Mamaearth will bring its expertise in skincare and its strong distribution network to the table, while Reginald Men will contribute its knowledge of the men’s grooming segment and its popular products.
The deal is also expected to enhance Mamaearth’s online presence, as Reginald Men has a strong online presence and a loyal customer base. Mamaearth, which has already established itself as a leading e-commerce brand, will be able to leverage Reginald Men’s online expertise to further strengthen its online sales channels.
The acquisition of Reginald Men is a testament to Mamaearth’s commitment to expanding its presence in the Indian personal care market. The company has been aggressively expanding its product portfolio and distribution network, and the acquisition of Reginald Men is a significant step in this direction.
In conclusion, Mamaearth’s acquisition of Reginald Men for ₹195 crore is a strategic move that marks the company’s entry into the men’s grooming segment. The deal strengthens Mamaearth’s skincare portfolio and enables it to tap into the growing demand for men’s grooming products. With Reginald Men’s expertise and product offerings, Mamaearth is poised to establish itself as a major player in the men’s grooming segment and further consolidate its position in the Indian personal care market.
News Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
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