Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the personal care market, Mamaearth, a leading skincare brand, has acquired Reginald Men, a young and fast-growing men’s grooming brand, for a whopping ₹195 crore. This acquisition marks Mamaearth’s foray into the men’s grooming segment, which has been witnessing rapid growth in recent years. With this strategic move, Mamaearth aims to strengthen its skincare portfolio and tap into the vast and lucrative men’s grooming market.
Reginald Men, founded in 2022, has made a remarkable impact in the men’s grooming space, particularly in South India, where it has built a strong reputation and loyal customer base. The brand has achieved an impressive annual revenue of ₹70 crore, a testament to its popularity and acceptance among men in the region. One of its flagship products, Helios sunscreen, has become one of the most searched for men’s sunscreens in India, demonstrating the brand’s ability to create products that resonate with its target audience.
The acquisition of Reginald Men by Mamaearth is a strategic decision that aligns with the latter’s vision to become a leading player in the personal care market. By entering the men’s grooming segment, Mamaearth aims to leverage the growing demand for men’s grooming products and expand its customer base. The deal is expected to strengthen Mamaearth’s skincare portfolio, which already boasts a wide range of natural and organic products for women.
Mamaearth’s decision to acquire Reginald Men is also driven by the brand’s commitment to providing high-quality, natural, and effective products to its customers. Reginald Men’s product portfolio, which includes a range of skincare and grooming products, aligns with Mamaearth’s values and philosophy of using natural ingredients and avoiding harsh chemicals. By integrating Reginald Men’s products into its portfolio, Mamaearth aims to offer its customers a more comprehensive range of personal care products that cater to their diverse needs.
The men’s grooming market in India has been growing rapidly, driven by increasing awareness about the importance of skincare and grooming among men. The market is expected to continue its growth trajectory, driven by factors such as rising disposable incomes, changing lifestyles, and growing demand for natural and organic products. With the acquisition of Reginald Men, Mamaearth is well-positioned to tap into this growing market and establish itself as a leading player in the men’s grooming segment.
The deal is also expected to benefit Reginald Men, which will now have access to Mamaearth’s extensive distribution network, marketing expertise, and resources. This will enable Reginald Men to expand its reach and presence in the market, both online and offline, and accelerate its growth plans. The brand’s founder and team will continue to be involved in the business, ensuring that the brand’s vision and values are preserved and built upon.
In conclusion, Mamaearth’s acquisition of Reginald Men for ₹195 crore is a significant development in the personal care market, marking Mamaearth’s entry into the men’s grooming segment. The deal strengthens Mamaearth’s skincare portfolio, expands its customer base, and positions the brand for growth in the lucrative men’s grooming market. With its commitment to natural and organic products, Mamaearth is well-positioned to capitalize on the growing demand for men’s grooming products and establish itself as a leading player in the segment.
As the personal care market continues to evolve, it will be interesting to see how Mamaearth and Reginald Men work together to create new and innovative products that cater to the diverse needs of men. With their combined expertise, resources, and commitment to quality, the two brands are poised to make a significant impact in the men’s grooming market and take the industry by storm.
Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
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