Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the personal care market, Mamaearth, a leading skincare brand, has acquired Reginald Men, a young and rapidly growing men’s grooming brand, for ₹195 crore. This strategic acquisition marks Mamaearth’s entry into the men’s grooming segment, strengthening its position in the Indian skincare market.
Reginald Men, founded in 2022, has achieved remarkable success in a short span, crossing ₹70 crore in annual revenue. The brand has gained strong traction in South India, where it has established a loyal customer base. One of its flagship products, Helios sunscreen, has become one of the most searched-for men’s sunscreens in India. The brand’s focus on natural ingredients, effective products, and engaging marketing strategies has resonated well with the target audience.
Mamaearth’s acquisition of Reginald Men is a testament to the growing demand for men’s grooming products in India. The men’s grooming market is expected to witness significant growth in the coming years, driven by increasing awareness about personal care and the rise of digital platforms. With this acquisition, Mamaearth aims to tap into this growing market and expand its portfolio of skincare products.
The deal is expected to strengthen Mamaearth’s skincare portfolio, which already includes a range of natural and toxin-free products for women and children. Reginald Men’s products, which include sunscreens, face washes, and shaving creams, will be integrated into Mamaearth’s existing product line, offering customers a broader range of choices.
Mamaearth’s co-founder, Varun Alagh, expressed his excitement about the acquisition, stating that Reginald Men’s strong brand presence and product offerings align with Mamaearth’s vision of providing natural and effective skincare solutions. He added that the acquisition will enable Mamaearth to cater to a wider audience and expand its reach in the Indian market.
The acquisition is also expected to benefit Reginald Men, which will now have access to Mamaearth’s resources, expertise, and distribution network. This will enable the brand to scale up its operations, expand its product line, and reach a wider audience.
The men’s grooming market in India is becoming increasingly competitive, with several players vying for market share. However, Reginald Men has managed to carve out a niche for itself, thanks to its focus on natural ingredients, effective products, and engaging marketing strategies. With Mamaearth’s backing, the brand is expected to gain further traction and become a major player in the men’s grooming segment.
The acquisition is also a reflection of the growing trend of consolidation in the Indian personal care market. Several major players have been acquiring smaller brands to expand their portfolio and increase their market share. Mamaearth’s acquisition of Reginald Men is a strategic move to strengthen its position in the market and tap into the growing demand for men’s grooming products.
In conclusion, Mamaearth’s acquisition of Reginald Men for ₹195 crore is a significant move that marks the company’s entry into the men’s grooming segment. The deal strengthens Mamaearth’s skincare portfolio and provides Reginald Men with the resources and expertise to scale up its operations. With the men’s grooming market expected to witness significant growth in the coming years, this acquisition is a strategic move that will enable Mamaearth to tap into this growing market and expand its presence in the Indian personal care market.
Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
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