Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the personal care market, Mamaearth has announced the acquisition of Reginald Men, a young and fast-growing men’s grooming brand, for a whopping ₹195 crore. This strategic acquisition marks Mamaearth’s foray into the men’s grooming segment, which has been witnessing rapid growth in recent years.
Reginald Men, founded in 2022, has made a remarkable impact in the market, crossing ₹70 crore in annual revenue and establishing a strong presence in South India. The brand’s popularity can be gauged from the fact that its Helios sunscreen is among the most searched for men in India. This acquisition will not only bolster Mamaearth’s skincare portfolio but also provide a significant boost to its overall growth strategy.
The men’s grooming market in India has been growing at a rapid pace, driven by increasing awareness about personal care and the rise of digital platforms. According to industry estimates, the men’s grooming market is expected to reach ₹35,000 crore by 2025, growing at a CAGR of 15%. With this acquisition, Mamaearth is well-positioned to tap into this growing market and expand its customer base.
Mamaearth, which was founded in 2016, has already established itself as a leading player in the skincare market, with a strong portfolio of natural and organic products. The brand has been successful in creating a loyal customer base, particularly among the younger generation, who are increasingly seeking natural and sustainable products.
The acquisition of Reginald Men is a strategic move by Mamaearth to diversify its product offerings and cater to a wider audience. With Reginald Men’s strong presence in South India, Mamaearth will be able to leverage the brand’s existing distribution network and customer base to expand its reach in the region.
The deal is also expected to provide a significant boost to Mamaearth’s revenue growth. Reginald Men’s annual revenue of ₹70 crore will be added to Mamaearth’s top line, taking the company’s overall revenue to over ₹500 crore. This will make Mamaearth one of the largest players in the personal care market in India.
The acquisition is also a testament to the growing trend of consolidation in the personal care market. In recent years, several large players have acquired smaller brands to expand their product offerings and increase their market share. This trend is expected to continue, with more acquisitions and partnerships expected in the coming years.
The founders of Reginald Men will continue to be involved with the brand, ensuring that the brand’s vision and mission remain intact. The brand’s products will continue to be available on various e-commerce platforms, including Amazon and Flipkart, as well as on Reginald Men’s website.
In a statement, the founders of Mamaearth said, “We are excited to welcome Reginald Men into the Mamaearth family. The brand’s strong presence in South India and its popular products, such as Helios sunscreen, will help us expand our reach and offerings in the men’s grooming segment. We look forward to working with the Reginald Men team to take the brand to new heights.”
The acquisition of Reginald Men by Mamaearth is a significant development in the personal care market, and it will be interesting to see how the brand evolves in the coming years. With its strong portfolio of natural and organic products, Mamaearth is well-positioned to become a leader in the men’s grooming segment, and the acquisition of Reginald Men is a major step in that direction.
In conclusion, the acquisition of Reginald Men by Mamaearth is a strategic move that will help the company expand its presence in the men’s grooming segment and increase its revenue growth. With Reginald Men’s strong presence in South India and its popular products, such as Helios sunscreen, Mamaearth is well-positioned to become a leader in the personal care market.
News Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
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