Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move, Mamaearth, a leading player in the Indian skincare market, has acquired Reginald Men, a young and fast-growing men’s grooming brand, for a whopping ₹195 crore. This strategic acquisition marks Mamaearth’s foray into the men’s grooming segment, a market that has witnessed tremendous growth in recent years. With this deal, Mamaearth aims to strengthen its skincare portfolio and expand its reach to a broader audience.
Reginald Men, founded in 2022, has made a remarkable impact in the men’s grooming space, particularly in South India. The brand has achieved an impressive annual revenue of over ₹70 crore, demonstrating its strong traction and popularity among its target audience. One of its flagship products, Helios sunscreen, has gained immense popularity and is among the most searched-for men’s sunscreens in India.
The acquisition of Reginald Men is a strategic move by Mamaearth to tap into the growing men’s grooming market. According to industry estimates, the Indian men’s grooming market is projected to reach ₹35,000 crore by 2025, growing at a CAGR of 15%. With this acquisition, Mamaearth is well-positioned to capitalize on this trend and expand its market share.
Mamaearth’s decision to acquire Reginald Men is also driven by the brand’s strong online presence and its ability to connect with the younger generation. Reginald Men has built a loyal customer base, particularly among millennials and Gen Z, who are increasingly seeking skincare and grooming products that are natural, effective, and easy to use. By acquiring Reginald Men, Mamaearth gains access to this customer base and can leverage the brand’s strong online presence to promote its own products.
The deal also underscores Mamaearth’s commitment to expanding its product portfolio and strengthening its position in the Indian skincare market. With the acquisition of Reginald Men, Mamaearth adds a new range of men’s grooming products to its existing portfolio, which includes skincare, haircare, and baby care products. This expanded product portfolio will enable Mamaearth to cater to a broader range of customer needs and preferences, further consolidating its position in the market.
The acquisition of Reginald Men is also expected to drive growth and innovation at Mamaearth. Reginald Men’s team, including its founders, will join Mamaearth, bringing with them their expertise and knowledge of the men’s grooming market. This will enable Mamaearth to leverage Reginald Men’s strengths and expertise to develop new products and strategies that cater to the evolving needs of the men’s grooming market.
In a statement, Mamaearth’s founders expressed their excitement about the acquisition and the opportunities it presents. “We are thrilled to welcome Reginald Men to the Mamaearth family. This acquisition marks a significant milestone in our journey, as we expand our presence in the men’s grooming market and strengthen our skincare portfolio. We believe that Reginald Men’s strong brand presence, combined with our own expertise and resources, will enable us to create a new benchmark in the men’s grooming segment.”
The acquisition of Reginald Men by Mamaearth is a testament to the growing demand for men’s grooming products in India. As the market continues to evolve, it is likely that we will see more players entering the segment, driving innovation and growth. With its strong brand presence, expanded product portfolio, and commitment to quality and innovation, Mamaearth is well-positioned to capitalize on this trend and emerge as a leader in the men’s grooming market.
In conclusion, Mamaearth’s acquisition of Reginald Men for ₹195 crore marks a significant milestone in the Indian skincare and grooming market. The deal underscores Mamaearth’s commitment to expansion, innovation, and customer satisfaction, and is expected to drive growth and consolidation in the men’s grooming segment. As the market continues to evolve, it will be interesting to see how Mamaearth leverages the strengths of Reginald Men to create a new benchmark in the men’s grooming space.
News Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
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